Bhringraj
Eclipta alba
The classical hair herb, known as kesharaja.
Folico 360
1000 mg coated tablet
A hair-wellness tablet on bhringraj, amla and brahmi with biotin and iron, hair fall is the most emotionally urgent complaint in this catalogue.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Folico 360 sits in the market
Nothing in this catalogue produces more urgency than visible hair loss, and the customer getting there is usually young, anxious and willing to try several things at once. Folico 360 is the oral half of that answer: the classical kesha herbs Indian customers trust, plus biotin and iron because nutritional shortfall is often the real driver. It sells best alongside a hair oil.
Key ingredients
What it is built on
Amla
Emblica officinalis
Vitamin C-rich; traditionally paired with bhringraj.
Biotin
Vitamin B7
The nutrient this category's global products are built on.
Iron
Ferrous bisglycinate
Often the actual cause, especially in young women.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The most urgent complaint in the catalogue
Hair loss is visible, it happens to young people, and it causes real distress. That urgency produces fast purchase decisions and a willingness to buy a full routine rather than a single product.
02
Biotin at the dose the market expects
5000 mcg is the figure this category has standardised on internationally, and customers look for it. Matching it means your label survives the comparison a customer makes on the marketplace listing page.
03
Iron addresses the real cause
Iron deficiency is a common and genuinely treatable driver of hair fall, especially among young Indian women. Including it means the product may help for an honest, explicable reason rather than only a traditional one.
04
Oil plus tablet is the complete answer
Customers in this category expect a routine, not a pill. A bhringraj hair oil alongside the tablet is the single highest-attach pairing in our catalogue, and both come from our own range.
05
Bhringraj carries instant recognition
Bhringraj is the hair herb in Indian tradition. It needs no explanation to an Indian customer, and it gives your product cultural credibility that a biotin-only gummy cannot buy.
06
Young audience, cheap to reach
Hair-fall content performs extremely well on short video and is inexpensive to distribute. Customer acquisition costs here are among the lowest in this catalogue.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Bhringraj extract | 200 mg |
| Amla extract | 175 mg |
| Brahmi extract | 100 mg |
| Jatamansi extract | 75 mg |
| Ashwagandha extract | 100 mg |
| Biotin | 5000 mcg |
| Iron (bisglycinate), zinc & selenium | 10 mg / 10 mg / 55 mcg elemental |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗90 tablets, three-month hair-cycle pack
↗Tablet + hair oil combo kit
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Very large and growing, with a mild seasonal lift after the monsoon when seasonal shedding is at its most noticeable.
Search & language
Enormous Hindi and Hinglish volume ("baal jhadne se rokne ke upay", "hair fall kaise roke") that dwarfs the English equivalent. This is one of the biggest content opportunities in the entire catalogue.
Who buys it
Adults 20–40, both men and women with roughly equal volume but completely different framing, men are concerned with pattern loss and receding lines, women with density and shedding.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹500–₹1,100 band, with combo kits priced higher. Treat as a planning range.
Competitive picture
Crowded with biotin gummies and imported supplements. The Ayurvedic-plus-nutrient hybrid with a matching oil is a stronger and more defensible position than competing on biotin dose alone.
Channels that work
↗D2C paid social
↗Marketplaces
↗Quick commerce
↗Direct selling / MLM
↗Salons
Questions we actually get
Before you place the order
Can we claim it regrows hair?
No. Regrowth claims are medicinal, and for pattern baldness they are also simply untrue. Hair wellness, strength and reduced breakage are the honest positions, and overpromising here generates furious reviews that are hard to recover from.
How long before customers see anything?
Hair grows on a cycle of months, so three months is the minimum honest expectation. Say so clearly in your content; it reduces refund requests and conveniently justifies a 90-tablet pack.
Should we make men's and women's versions?
The formulation can stay the same, but the marketing should not. Men respond to pattern-loss framing and women to density and shedding. Two labels on one formulation is often the efficient answer.
Which oil should we pair it with?
Our bhringraj and onion hair oils both work well. The onion oil has stronger current search demand; the bhringraj oil has stronger classical credibility. Several clients sell both.
Also consider
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Femino 360
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View product detailsYour idea, made tangible
Get a costing for Folico 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.