This is the page most contract manufacturers do not publish, and the one we think matters most. Claims are what get supplement brands shut down, not competition, not quality, not pricing. We review every label before plates are made and we refuse artwork that would not survive scrutiny. That occasionally costs us an order, and it has saved several clients a business.
What we will not manufacture against
Any claim that a product cures, treats, prevents or manages a disease. Weight-loss outcome promises in kilograms. Sexual-performance claims. Claims to increase sperm count, regulate menstruation, dissolve kidney stones, shrink the prostate, reverse diabetes, cure piles or regrow hair in pattern baldness. Skin-whitening or fairness positioning. Claims that a plant stem cell product acts on human stem cells. Claims that an addiction-support product cures addiction.
This list is not hypothetical, every item on it is something we have been asked for. In each case there is a legal and a commercial reason to refuse, and usually an ethical one as well.
Why this protects you more than it protects us
Three enforcement mechanisms act faster than any regulator. Marketplaces remove listings that promise health outcomes. Ad platforms ban accounts, often permanently, for repeat claims violations. And customers who were promised a cure leave reviews that are very hard to recover from.
Under Indian law the brand owner is accountable for label claims. A manufacturer who prints whatever you send is not doing you a favour; they are transferring a risk to you while taking your money.
What you can say instead
Traditional use of recognised herbs. Composition and ingredient levels. Structure-function wording where a nutrient has established recognition, vitamin D and bone health, zinc and immune function, iron and reduced tiredness. General wellness positioning: liver wellness, metabolic wellness, joint comfort, digestive comfort, respiratory wellness, skin radiance.
In practice this is almost always sufficient. The brands in this industry that last are not the ones making the biggest promises; they are the ones whose customers were not disappointed.
How the review works
Send artwork before plates or cylinders are made. We check the mandatory declarations for your licence route, confirm the composition panel matches what we will manufacture, and flag any claim we will not print. It is free and it takes a day or two.
This is not a regulatory sign-off and we do not present it as one. For a new market, or anything unusual, you still want a regulatory consultant. What our review catches is the obvious and expensive mistakes.