A supplement label has to do two jobs at once: sell the product and satisfy a regulator. Designers who have never worked in this category tend to do the first well and the second badly, which is how brands end up reprinting. Our design service starts from the mandatory declarations, composition, net quantity, licence number, FSSAI logo, allergen and vegetarian marks, MRP, batch and expiry fields, and builds the design around them.
What a compliant Indian supplement label must carry
The specifics depend on whether you are filing as a food supplement under FSSAI or as an Ayurvedic proprietary medicine, and the two label formats are genuinely different. Broadly, you need the product name, the complete composition with quantities, net quantity, the manufacturer name and address with licence number, the FSSAI licence number and logo where applicable, the vegetarian or non-vegetarian mark, allergen declarations, storage instructions, directions for use, MRP, batch number, manufacturing date and best-before or expiry.
You also need the things that are easy to forget: a customer-care contact, the country of origin, and, on a supplement, a statement that it is not for medicinal use. Missing any of these is a labelling non-compliance regardless of how good the product inside is.
The compliance review, which we do free
Whether we design your artwork or you bring your own, we review it before plates are made. We check the mandatory declarations are present and correctly placed, that the composition matches what we are manufacturing, and that nothing on the label makes a claim we are not willing to manufacture against.
Use this review. It costs you nothing and it catches the two problems that cost real money: a missing declaration that forces a reprint, and a claim that gets your listing pulled after you have already paid for stock.
Design decisions that affect sales, not just looks
Print the composition clearly and in full. In a market where extract loads are routinely vague, a legible composition panel is a competitive advantage, customers in categories like curcumin, ashwagandha and protein genuinely compare them.
Put the dose instruction on the front where possible. Vague dosing is one of the most common reasons customers stop taking a product, and a customer who stops does not reorder. And on anything in a privacy-sensitive category, offer a plain outer carton, it measurably reduces refused deliveries.