Urea
Urea
Keratolytic; softens hardened skin.
NutraHerbal Foot Care Cream
50 g, urea, salicylic acid and neem crack cream
A cracked-heel cream with urea and salicylic acid, a specific, visible complaint with specific seasonal demand.
- Minimum order
- 500 units per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Foot Care Cream sits in the market
Cracked heels are painful, visible and seasonal, which makes them an easy product to sell in winter. The actives that work here are urea and salicylic acid, not herbal extracts alone, so we formulate with both and add neem for the Ayurvedic positioning. Simple product, clear complaint, little competition online.
Key ingredients
What it is built on
Salicylic acid
Salicylic acid
Exfoliates thickened heel skin.
Neem
Azadirachta indica
Antimicrobial herbal addition.
Shea butter
Vitellaria paradoxa
Rich occlusive for overnight use.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A visible, painful, specific complaint
Cracked heels hurt and they are impossible to ignore. Purchase intent is immediate and the customer is not browsing.
02
Actives that genuinely work
Urea and salicylic acid do soften and exfoliate hardened skin. A purely herbal cream would not perform, and a product that does not work gets returned.
03
Sharp winter seasonality
Demand climbs steeply from November as dryness worsens. A plannable, concentrated season.
04
Very little online competition
Most of this category sits on pharmacy shelves with minimal online presence or content. The search terms are inexpensive.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Urea | 10% w/w |
| Salicylic acid | 2% w/w |
| Neem & turmeric extract | 4% w/w |
| Shea butter & coconut oil | 8% w/w |
| Rich cream base | q.s. to 100% |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗50 g tube
↗100 g jar
↗25 g trial tube
↗Winter care kit with body lotion
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Sharply seasonal, concentrated November through February, strongest in northern India.
Search & language
Good Hindi volume ("phati ediyon ka ilaj", "cracked heels cream"). Competition is light and content is thin.
Who buys it
Adults 30–60, both sexes, often people who stand or walk a great deal. Motivated by discomfort rather than appearance.
Indicative price band
Indicative retail positioning sits in the ₹180–₹450 band for 50 g. Treat as a planning range.
Competitive picture
A few pharmacy brands dominate the shelf with almost no online content. The digital side is open.
Channels that work
↗Pharmacy counters
↗Quick commerce
↗Marketplaces
↗General trade
Questions we actually get
Before you place the order
Why not go fully herbal?
Because it would not work well enough. Hardened heel skin needs a keratolytic, and a product that fails to deliver gets returned. Honest performance beats a purist ingredient list.
Can we claim it heals cracks?
Cosmetic claims about softening, smoothing and appearance are available. Deep fissures that bleed need medical attention and the label should say so.
When do we stock?
Landed by mid-October for a November start. The season is effectively over by March.
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View product detailsYour idea, made tangible
Get a costing for NutraHerbal Foot Care Cream
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.