Kanchnar guggulu
Classical formulation
The classical preparation most associated with gland support.
Thyroo 360
1000 mg coated tablet
A thyroid-wellness tablet on kanchnar guggulu, ashwagandha, brahmi and punarnava, a large, under-served audience that is almost always already on medication.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Thyroo 360 sits in the market
A very large number of Indian adults, most of them women, take thyroid medication daily and are told almost nothing about anything else they might do. That leaves a sizeable, loyal audience looking for complementary support and finding very little. Thyroo 360 serves it, with copy that is explicit about being complementary, never a replacement, which is both the honest position and the only legally safe one.
Key ingredients
What it is built on
Ashwagandha
Withania somnifera
Adaptogen; supports the fatigue side of the picture.
Brahmi
Bacopa monnieri
Traditionally used for mental clarity and focus.
Punarnava
Boerhavia diffusa
Traditionally used to support healthy fluid balance.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A big audience nobody is talking to
Thyroid patients are numerous, diagnosed, and used to taking a tablet every day, the three things that make a supplement audience valuable. Yet the Ayurvedic shelf barely addresses them. That mismatch is the whole opportunity.
02
Complementary positioning, stated plainly
We position this as support alongside whatever a customer's doctor has prescribed, and we say so on the label. That protects you legally, and it is also what builds trust with a customer who will certainly mention your product at their next appointment.
03
It addresses the symptoms medication leaves behind
Fatigue, weight change, low mood and brain fog often persist even when lab numbers normalise. Ashwagandha and brahmi let your content speak honestly to that lived experience, which is where this customer actually feels unheard.
04
Selenium is the right nutrient to include
Selenium has a recognised role in thyroid hormone metabolism and is a nutrient a food-supplement label can carry cleanly. It gives your copy something concrete and defensible to point at.
05
Exceptional retention
This is a lifelong condition and these customers are already in a daily-tablet habit. Once a product earns a place in that routine it tends to stay there, which makes the lifetime value one of the best in the catalogue.
06
Natural overlap with your women's range
Thyroid disorders affect women far more often than men, and the same customer is frequently in the market for cycle, energy and weight support. Cross-selling between this SKU and the women's range is unusually effective.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Kanchnar guggulu | 250 mg |
| Ashwagandha extract | 200 mg |
| Brahmi extract | 125 mg |
| Punarnava extract | 125 mg |
| Guggul extract | 100 mg |
| Varun extract | 100 mg |
| Selenium (L-selenomethionine) | 55 mcg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗90 tablets, value pack
↗180 tablets, three-month subscription pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
A large and growing diagnosed population, heavily skewed female, with year-round demand and effectively no seasonality.
Search & language
Strong Hindi volume around symptoms and diet ("thyroid me kya nahi khana chahiye", "thyroid ka ayurvedic ilaj"), and strong English volume around lab values and interactions. Both are substantial; serve them separately.
Who buys it
Predominantly women 28–55, already on prescription medication, often frustrated by how little dietary or lifestyle guidance they were given. Highly engaged with content and quick to share what helps.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹500–₹1,000 band. Treat as a planning range.
Competitive picture
Noticeably less crowded than liver, joint or weight. A brand willing to write carefully and honestly about thyroid wellness can build a defensible position here with relatively little competition for the content.
Channels that work
↗D2C & subscription
↗Marketplaces
↗Pharmacy counters
↗Clinics & practitioners
Questions we actually get
Before you place the order
Can customers take this with their thyroid medication?
That is a question for their doctor, and we say exactly that on the label. Absorption timing matters with thyroid medication, so the sensible instruction, and the one we print, is to keep a gap and confirm with the prescribing physician.
Should we include iodine?
We advise against it by default. Iodine is genuinely unhelpful for some thyroid conditions, and a blanket iodine supplement across an undifferentiated audience is a risk we would rather you did not take. We will discuss it if your target is specifically iodine-deficiency related.
Can we say the product supports thyroid function?
Structure-function wording of that kind is generally defensible for the selenium component, but the exact phrasing depends on your licence route and market. Run the final label past your regulatory consultant, we will supply the composition and supporting references.
Is there a matching juice?
Yes, a thyroid-wellness juice is in the ready range, and it sells well alongside the tablet as a morning-routine product.
Also consider
All products Products that sell alongside this one
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Trimvo 360
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View product detailsYour idea, made tangible
Get a costing for Thyroo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.