Protein blend
Whey & pea protein
15 g per serving, not marketed as a gym product.
500 g, protein, herbs, iron & calcium blend
A women's nutrition blend with protein, shatavari, iron and calcium, built around the nutrient gaps that actually exist in Indian women's diets.

Most women's protein products are whey with pink packaging. This one is built around the shortfalls that are genuinely common in Indian women's diets, iron, calcium, B12, protein, with the classical women's herbs added so it reads as a wellness product rather than a gym product. That framing reaches a far wider audience than sports nutrition.
Whey & pea protein
15 g per serving, not marketed as a gym product.
Asparagus racemosus
The classical women's tonic herb.
Chelated minerals
The two most common shortfalls in this audience.
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
Iron, calcium and B12 shortfalls are genuinely widespread among Indian women. A product built around those gaps has honest substance that a flavoured whey in pink packaging does not.
Positioning this as daily nutrition rather than sports nutrition reaches women who would never buy a protein tub. That single framing decision multiplies the addressable audience.
Shatavari and ashwagandha move the product from the supplement aisle to the wellness shelf in the customer's mind, and they support a better price than protein content alone would.
| Ingredient | Quantity |
|---|---|
| Protein blend (whey & pea) | 15 g per 30 g serving |
| Shatavari extract | 250 mg |
| Ashwagandha extract | 150 mg |
| Iron (bisglycinate) | 10 mg elemental |
| Calcium & vitamin D3 | 300 mg / 400 IU |
| Vitamin B12 & folate | 2.4 mcg / 200 mcg |
| Natural flavour & stevia | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Growing quickly as women's nutrition separates from general sports nutrition as a category.
Hinglish and Hindi volume is substantial ("mahilaon ke liye protein", "women ke liye nutrition powder") and far less contested than general protein.
Women 25–45, often buying for energy and general health rather than for fitness. Frequently the household's health decision-maker.
Indicative retail positioning sits in the ₹900–₹1,900 band for 500 g. Treat as a planning range.
A few D2C brands have entered; most of the market is still repackaged whey. A product genuinely formulated for this audience is differentiated on substance.
A fully plant-based version widens the audience in India considerably, and we recommend it. The blend version is cheaper and tastes better; we will quote both.
For a daily nutrition product, yes, this is not a post-workout shake and should not be priced or marketed as one. Pushing the protein higher moves you into a competition you do not want.
No. Iron's recognised role in reducing tiredness and fatigue is a permitted nutrition claim in many markets; treating anaemia is a medicinal claim.

1000 mg coated tablet
A general women's-wellness tablet on a shatavari–ashoka–lodhra base, written for the everyday customer rather than a specific condition.
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500 ml, shatavari root decoction
Shatavari root juice, the classical women's tonic in a daily liquid format, and the liquid anchor of a women's range.
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1 kg, pea & rice blend, 22 g protein per serving
A pea and brown-rice protein blend with a complete amino profile, the right protein for the large Indian vegetarian market.
View product detailsTell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.
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