Traditional use
Not a classical Ayurvedic herb. Wheatgrass entered Indian wellness through the modern natural-health movement rather than through the Ayurvedic tradition, and it is honest to say so.
Why brands use it
Attracts customers who think in terms of chlorophyll and green nutrition rather than Ayurveda, a younger, more urban, less price-sensitive audience. Powder outsells juice because it ships cheaper and lasts longer.
Quality and specification
Harvest age is the critical specification: the grass must be cut before grain formation. Colour is a reasonable proxy, and stating the harvest window is a genuine differentiator.
Safety and cautions
Well tolerated. Grass harvested before grain formation contains no gluten, but cross-contact is possible, so a gluten-free claim needs a tested batch.
