Wheatgrass
Triticum aestivum
Cold-pressed juice from young grass shoots.
NutraHerbal Wheatgrass Juice
500 ml, cold-pressed young wheatgrass
Cold-pressed wheatgrass juice, the green-superfood SKU that gives a juice range its health-first credibility.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 15 months from manufacture, unopened
Why this product
Where NutraHerbal Wheatgrass Juice sits in the market
Wheatgrass is bought by a different customer from the rest of this range: younger, more urban, already interested in nutrition, and often the person who researches before buying. Including it signals that your brand is health-led rather than tradition-led, which widens who takes you seriously.
Key ingredients
What it is built on
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Brings in the nutrition-led buyer
Wheatgrass attracts customers who read about chlorophyll and green nutrition rather than about Ayurveda. That is a distinct, younger, less price-sensitive audience that an amla-and-aloe range alone will not reach.
02
Signals seriousness about your range
A brand that carries only the obvious herbs looks like a reseller. Wheatgrass, moringa and alfalfa together make a green-nutrition shelf that positions you as a genuine wellness brand.
03
Blends extend it cheaply
Wheatgrass with moringa, or with amla, makes a second and third SKU with no new equipment and very little added cost. Blends also soften the grassy taste, which is this product's main objection.
04
Strong powder cross-sell
A large share of wheatgrass customers eventually prefer the powder for convenience and cost. Carrying both formats keeps that customer inside your brand instead of sending them to someone else's shelf.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Wheatgrass juice (cold-pressed) | 98% v/v |
| Permitted class II preservative | As per FSSAI limits |
| Natural acidity regulator | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle
↗500 ml wheatgrass–moringa blend variant
↗1 L PET bottle
↗30 ml sachet strips for sampling
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Moderate and steady, concentrated in metros and large tier-two cities. Less seasonal than the classical juices.
Search & language
English volume leads here, unusually for this range ("wheatgrass juice benefits", "chlorophyll water"). Hindi volume exists but is smaller. Short-video content performs well for this SKU.
Who buys it
Urban adults 24–40, nutrition-aware, often gym-going or vegetarian-identified. They read labels and they respond to processing detail.
Indicative price band
Indicative retail positioning sits in the ₹300–₹600 band for 500 ml. Treat as a planning range.
Competitive picture
Less crowded than amla or aloe, with most competition in powder form. A genuinely cold-pressed liquid with a stated harvest age is a defensible position.
Channels that work
↗D2C
↗Quick commerce
↗Marketplaces
↗Gyms
↗Direct selling / MLM
Questions we actually get
Before you place the order
Does the juice keep its nutritional value on the shelf?
Some heat-sensitive content is lost in any shelf-stable process, and we will not claim otherwise. If maximum retention is your pitch, the powder is the honest format to sell, we make both.
Is it gluten-free?
Young wheatgrass harvested before grain formation contains no gluten, but cross-contact is possible. We do not print a gluten-free claim without a tested batch, and we will arrange that testing if you want the claim.
Powder or juice, which should we launch?
Powder, if you have to pick one. It is cheaper to ship, lasts longer and suits this audience's habits. The juice is a good second SKU once the powder is moving.
Also consider
All products Products that sell alongside this one
NutraHerbal Moringa Juice
500 ml, moringa leaf juice
Moringa leaf juice, the one Indian herb with genuine international superfood status, which makes it the natural export SKU.
View product details
NutraHerbal Amla Juice
500 ml / 1 L, cold-pressed, no added sugar
Cold-pressed Indian gooseberry juice, the single best-selling herbal juice in the country and the easiest first SKU for a new juice brand.
View product details
NutraHerbal Wheatgrass Powder
100 g / 250 g, young-harvest leaf powder
Wheatgrass powder from young-harvest grass, cheaper to ship and longer-lasting than the juice, and what this audience actually buys.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Wheatgrass Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.