Amla
Emblica officinalis
Cold-pressed fruit juice; naturally high in vitamin C.
NutraHerbal Amla Juice
500 ml / 1 L, cold-pressed, no added sugar
Cold-pressed Indian gooseberry juice, the single best-selling herbal juice in the country and the easiest first SKU for a new juice brand.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 10–15 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Amla Juice sits in the market
If you are launching a juice range, start here. Amla needs no explanation to any Indian customer, the raw material is abundant, and the margin at a 500 ml price point is comfortable. It is also the SKU that teaches you your own supply chain: once you can land amla juice reliably, every other juice in this list is a variation on the same logistics.
Key ingredients
What it is built on
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Zero category education required
Amla is in every Indian household's vocabulary, as a pickle, a murabba, a churna or a juice. You are choosing between brands in the customer's mind, not introducing a new idea, and that halves your content burden.
02
The cheapest juice to make well
Amla is seasonally abundant and grown widely in India, so raw-material cost is low and supply is dependable. For a first juice SKU that is exactly what you want while you are still learning your own demand curve.
03
Vitamin C gives you a label nutrient
Amla is naturally rich in vitamin C, which lets the label carry a recognised nutrient claim rather than relying only on traditional-use wording. That is unusual among herbal juices and worth using.
04
Anchors a four-juice starter range
Amla, aloe vera, giloy and wheatgrass is the standard opening set for an Indian juice brand. Together they cover immunity, digestion and daily wellness, and they share the same bottling line and carton format.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Amla juice (cold-pressed) | 98% v/v |
| Permitted class II preservative | As per FSSAI limits |
| Natural acidity regulator | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle with tamper-evident cap
↗1 L PET bottle, family / value pack
↗1 L HDPE jar for bulk and institutional supply
↗30 ml sachet strips for sampling
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
The highest-volume herbal juice in India by a clear margin, with a winter lift when amla is in season and immunity interest peaks.
Search & language
Very large Hindi volume ("amla juice ke fayde", "amla juice peene ka tarika") and solid English volume. Comparison queries against aloe vera juice are common and worth a dedicated article.
Who buys it
Adults 30–60 buying for the household, plus a younger segment buying it for hair and skin reasons rather than immunity. Price-aware and strongly brand-loyal once settled.
Indicative price band
Indicative retail positioning sits in the ₹200–₹450 band for 500 ml and ₹300–₹650 for 1 L. Treat as a planning range, not a quotation.
Competitive picture
Dominated by two or three very large brands at low prices. Do not compete on price. Compete on cold-pressed processing, no added sugar, and an honest brix statement on the label, all three are checkable and most competitors avoid them.
Channels that work
↗Direct selling / MLM
↗Quick commerce
↗Marketplaces
↗Pharmacy counters
↗D2C
Questions we actually get
Before you place the order
Can you supply it without preservatives?
Only with a shorter shelf life and a cold chain, which almost no Indian distribution model supports. The practical answer for shelf-stable retail is a permitted class II preservative within FSSAI limits, declared on the label.
Is a sugar-free version possible?
The standard product carries no added sugar at all, amla is tart, and sweetening it is a choice some brands make for palatability. We can supply both; the unsweetened version sells better to the health-led buyer.
What should we watch for in the specification?
Juice percentage and whether it is pressed or reconstituted from concentrate. Those two lines are where cheap competitors cut corners, and stating yours plainly is a genuine differentiator.
Also consider
All products Products that sell alongside this one
NutraHerbal Aloe Vera Juice
500 ml / 1 L, inner-leaf gel, fibre-free
Inner-leaf aloe vera juice, available plain or with natural flavour, the second pillar of any Indian juice range and the one direct-selling channels move most.
View product details
NutraHerbal Giloy Juice
500 ml / 1 L, stem extract, unsweetened
Giloy stem juice, the herb that went from obscure to household in a single year, and still carries that recognition.
View product details
NutraHerbal Triphala Juice
500 ml / 1 L, three-fruit decoction, unsweetened
Classical triphala as a ready-to-drink juice, the easiest high-volume content opportunity in the whole catalogue.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Amla Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.