Giloy
Tinospora cordifolia
Stem juice; the classical amrita rasayana.
NutraHerbal Giloy Juice
500 ml / 1 L, stem extract, unsweetened
Giloy stem juice, the herb that went from obscure to household in a single year, and still carries that recognition.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 10–15 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Giloy Juice sits in the market
Giloy was a specialist Ayurvedic herb until 2020, when it became one of the most searched health terms in India. Demand has settled well below the peak but far above where it started, and the recognition has stuck. For a brand building an immunity range, giloy is the ingredient customers actively look for by name.
Key ingredients
What it is built on
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Recognition that outlasted the spike
Search interest in giloy rose dramatically in 2020 and has not returned to its old baseline. Customers know the name, which means the product sells on recall rather than on explanation.
02
Classical credibility
Giloy is amrita in the classical texts, one of the most highly regarded rasayana herbs. That lineage matters to practitioners and to older customers, and it supports a premium over a generic immunity juice.
03
Clear seasonal rhythm
Demand climbs through the monsoon and again in winter, when seasonal illness is top of mind. Two predictable peaks a year make stock planning straightforward.
04
Blends well with tulsi
Giloy–tulsi is the most natural blend in this range and sells better than either alone in some channels. It costs almost nothing to add as a second SKU once giloy is running.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Giloy stem juice | 98% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle
↗1 L PET bottle, family pack
↗500 ml giloy–tulsi blend variant
↗30 ml sachet strips for sampling
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Well above pre-2020 levels and stable, with peaks through the monsoon and in winter. Institutional and government-tender demand also exists in this category.
Search & language
Hindi volume is very large ("giloy ke fayde", "giloy ras kaise piye") and still easier to rank for than its size suggests. English volume is smaller and more research-led.
Who buys it
Adults 30–60, family purchasers, and a meaningful practitioner-recommended segment. Trust in the classical name does a lot of the selling.
Indicative price band
Indicative retail positioning sits in the ₹220–₹450 band for 500 ml. Treat as a planning range.
Competitive picture
Every major Ayurvedic brand launched a giloy product in 2020 and many are now thin or discontinued. There is room for a well-made one with a stated stem-juice percentage.
Channels that work
↗Direct selling / MLM
↗Pharmacy counters
↗Marketplaces
↗Quick commerce
↗Institutional
Questions we actually get
Before you place the order
Is giloy safe for long-term daily use?
It has a long traditional record of daily use, but there have been case reports raising liver-safety questions in specific circumstances. Our label advises a defined course rather than indefinite use and tells customers with liver conditions to consult a doctor. We consider that the responsible position.
Should it be stem juice or leaf?
Stem. The classical preparations use the stem, and it is where the recognised constituents are concentrated. Leaf material is cheaper and we do not recommend it.
Is a giloy-tulsi blend worth a separate SKU?
Usually yes. It appeals to a slightly different customer, carries a modest premium, and shares all of the same production setup.
Also consider
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View product detailsYour idea, made tangible
Get a costing for NutraHerbal Giloy Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.