Acai
Euterpe oleracea
The internationally recognised beauty berry.
NutraHerbal Acai Berry Juice
500 ml, acai blend with pomegranate
An acai-led beauty-and-antioxidant juice, the liquid half of a beauty-from-within range, priced like a cosmetic.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Acai Berry Juice sits in the market
Acai arrives in India already carrying a decade of international beauty marketing, which means the customer has heard of it and has no idea what it should cost. Positioned alongside Glowo 360 as a skin-and-glow routine, it prices like a cosmetic rather than like a supplement, and that is where the margin is.
Key ingredients
What it is built on
Pomegranate
Punica granatum
Familiar, Indian-grown, supports the skin story.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Beauty pricing, not supplement pricing
Positioned as a beauty product this juice compares against a serum rather than against amla juice. The gross margin reflects that, and the customer does not object.
02
International recognition already paid for
A decade of global beauty marketing has made acai familiar to Indian customers without you spending anything. You are borrowing established awareness.
03
Completes a beauty routine
With Glowo 360 and a topical serum, this makes a three-step beauty-from-within set, the kind of bundle that beauty customers buy readily.
04
Short-video content performs
Beauty juices photograph and film well, which makes creator marketing genuinely effective here rather than merely fashionable.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Acai juice concentrate | 55% v/v |
| Pomegranate juice | 30% v/v |
| Amla juice | 12% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle in printed carton
↗500 ml glass bottle, premium presentation
↗200 ml single-serve
↗Beauty kit pack with Glowo 360
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing with the beauty-from-within category, with a pronounced lift before wedding season.
Search & language
Heavy Hinglish volume around glow and skin ("glowing skin ke liye kya khaye"), with English volume on acai specifically. Short-video search is a major discovery route.
Who buys it
Women 20–40, urban, highly social-media-led, with a growing male segment. Fast decisions and real willingness to pay for perceived quality.
Indicative price band
Indicative retail positioning sits in the ₹600–₹1,400 band for 500 ml. Treat as a planning range.
Competitive picture
Crowded with well-funded D2C beauty brands who out-spend on marketing. Differentiate on the Ayurvedic anchor and honest labelling rather than on ad budget.
Channels that work
↗D2C paid social
↗Marketplaces
↗Beauty retail
↗Quick commerce
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we claim skin whitening?
No. Skin-lightening claims are regulated and not a business worth building. Radiance, even tone and skin wellness are the available positions and they sell perfectly well.
Is the acai imported?
Yes, as concentrate, acai is Amazonian and not grown in India. We declare it as concentrate on the label.
Should this be a glass bottle?
For the beauty positioning, often yes. Glass carries a premium read that PET does not, and in this category presentation is part of the product.
Also consider
All products Products that sell alongside this one
Glowo 360
1000 mg coated tablet
A skin-glow tablet on manjistha, neem and haridra with marine-free vegan collagen builders, glutathione and vitamin C, beauty-from-within, which is where the growth is.
View product details
NutraHerbal Multi-Berry Juice
1 L, twelve-berry antioxidant blend
A twelve-berry antioxidant blend, the premium, good-tasting SKU that makes a juice range feel modern rather than medicinal.
View product details
NutraHerbal Noni Juice
500 ml / 1 L, fermented noni, blended
Fermented noni juice blended with fruit for palatability, a direct-selling classic with unusually high perceived value.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Acai Berry Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.