Ajwain
Trachyspermum ammi
The carminative every Indian household reaches for.
NutraHerbal Digestive Care Juice
500 ml, ajwain, jeera, saunf & mulethi blend
A carminative digestive juice on kitchen-familiar herbs, the broadest everyday complaint in India, addressed with the broadest everyday ingredients.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 10–15 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Digestive Care Juice sits in the market
Acidity, gas and bloating affect an enormous share of Indian adults, and the default solution is a daily antacid that customers know they should not be taking. This juice is positioned as the alternative to that habit, a daily herbal digestive built on herbs that are already in every kitchen, which means zero scepticism to overcome.
Key ingredients
What it is built on
Jeera
Cuminum cyminum
Kitchen-familiar digestive seed.
Saunf
Foeniculum vulgare
Traditional after-meal digestive.
Mulethi
Glycyrrhiza glabra
Traditionally used for stomach comfort.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The largest everyday complaint in the country
No category has a wider base of people who already know they have the problem. Acidity and bloating are close to universal among Indian adults.
02
Zero scepticism on the ingredients
A customer reading ajwain, jeera and saunf is not evaluating unfamiliar science, they are recognising what their mother gave them after a heavy meal.
03
Fast perceivable effect
Carminatives work quickly, and customers who feel something in the first week come back. Digestive products have among the best repeat rates in this catalogue.
04
Festival surges you can plan for
Demand jumps during Diwali and wedding season. These peaks are large, short and completely predictable.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Ajwain decoction | 28% v/v |
| Jeera decoction | 22% v/v |
| Saunf decoction | 20% v/v |
| Mulethi decoction | 15% v/v |
| Sonth & amla | 13% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle
↗1 L PET bottle, family pack
↗30 ml sachet strips for travel and sampling
↗Kit pack with Digesto 360 tablets
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Very large and steady with sharp short peaks around festivals. One of the few supplement categories with genuine impulse behaviour.
Search & language
Hindi and Hinglish dominate overwhelmingly, "gas ka ilaj", "pet me jalan", "acidity ka gharelu upay" are among the highest-volume health queries in Indian search.
Who buys it
Adults 25–60 across every income level. Low price sensitivity on small packs, and a strong preference for something that works today.
Indicative price band
Indicative retail positioning sits in the ₹220–₹450 band for 500 ml. Treat as a planning range.
Competitive picture
Dominated by two or three very large legacy brands with enormous distribution. Competing on shelf is hard; competing online and on quick commerce with better content is realistic.
Channels that work
↗Quick commerce
↗Pharmacy counters
↗Marketplaces
↗Direct selling / MLM
↗D2C
Questions we actually get
Before you place the order
Are the sachets worth doing?
Yes, in this category particularly. Single-dose sachets suit travel and after-meal use, convert as impulse purchases, and work well as sampling devices.
Can we claim relief from acidity?
You can speak to digestive comfort and the traditional carminative use of these herbs. Claiming to treat hyperacidity as a condition is a medicinal claim.
How does this differ from triphala juice?
Triphala works on regularity and the lower gut; this works on gas, bloating and after-meal comfort. Different complaints, and many customers buy both.
Also consider
All products Products that sell alongside this one
Digesto 360
1000 mg coated tablet
A digestive-comfort tablet on hingvastak, ajwain, jeera and saunf, for acidity, gas and bloating, which is the most universal complaint in India.
View product details
NutraHerbal Triphala Juice
500 ml / 1 L, three-fruit decoction, unsweetened
Classical triphala as a ready-to-drink juice, the easiest high-volume content opportunity in the whole catalogue.
View product details
NutraHerbal Aloe Vera Juice
500 ml / 1 L, inner-leaf gel, fibre-free
Inner-leaf aloe vera juice, available plain or with natural flavour, the second pillar of any Indian juice range and the one direct-selling channels move most.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Digestive Care Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.