Hingvastak
Classical churna formulation
The classical digestive blend, and the core of this tablet.
Digesto 360
1000 mg coated tablet
A digestive-comfort tablet on hingvastak, ajwain, jeera and saunf, for acidity, gas and bloating, which is the most universal complaint in India.
- Minimum order
- 500 tablets per SKU
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Digesto 360 sits in the market
Acidity and bloating are close to a national condition, and the default solution is an antacid sachet that customers know they should not be taking daily. Digesto 360 is built for exactly that person: a classical carminative stack in tablet form, positioned as a daily digestive routine rather than an emergency fix. The audience is enormous and the claims are simple.
Key ingredients
What it is built on
Ajwain
Trachyspermum ammi
The carminative every Indian household already reaches for.
Jeera
Cuminum cyminum
Kitchen-familiar digestive seed.
Saunf
Foeniculum vulgare
Traditional after-meal digestive.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The largest everyday complaint in the country
Acidity, gas and bloating affect an enormous share of Indian adults, driven by diet, timing and stress. No supplement category has a wider base of people who already know they have the problem.
02
Positioned against daily antacid use
Many customers take an antacid every day and feel uneasy about it. A daily herbal digestive is an easy switch to propose, and that framing converts better than anything else we have seen in this category.
03
Kitchen herbs, zero scepticism
Ajwain, jeera and saunf are in every Indian kitchen. A customer reading this label is not evaluating unfamiliar science; they are recognising what their mother gave them after a heavy meal.
04
Fast perceivable effect
Carminatives work quickly, which matters commercially: customers who feel something in the first week come back. Digestive products have among the best repeat rates in this catalogue for exactly that reason.
05
Festival and wedding-season surges
Demand jumps during Diwali, wedding season and any period of heavy eating. These peaks are large, short and completely predictable, plan stock around them.
06
Quick commerce is a real channel here
Digestive complaints are immediate, which makes this one of the few supplement categories that genuinely sells on ten-minute delivery platforms. Pack format matters more than usual for that channel.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Hingvastak churna | 250 mg |
| Ajwain extract | 150 mg |
| Jeera extract | 125 mg |
| Saunf extract | 125 mg |
| Sonth (dry ginger) extract | 100 mg |
| Amla extract | 100 mg |
| Mulethi extract | 75 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗10 tablets, strip pack for quick commerce and counters
↗120 tablets, family pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Very large and steady, with sharp short peaks around festivals and wedding season. One of the few supplement categories with genuine impulse-purchase behaviour.
Search & language
Hindi and Hinglish dominate overwhelmingly, "gas ka ilaj", "pet me jalan", "acidity ka gharelu upay" are among the highest-volume health queries in Indian search. The English share is comparatively small.
Who buys it
Adults 25–60 across every income level. Low price sensitivity on small packs, high sensitivity on large ones, and a strong preference for something that works today rather than in a month.
Indicative price band
Indicative retail positioning sits in the ₹250–₹550 band for 60 tablets, or ₹40–₹80 for a 10-tablet strip. Treat as a planning range.
Competitive picture
Dominated by two or three very large legacy brands with enormous distribution. Competing on shelf is hard; competing online and on quick commerce with better content is realistic.
Channels that work
↗Quick commerce
↗Pharmacy counters
↗Marketplaces
↗Direct selling / MLM
↗D2C
Questions we actually get
Before you place the order
Can we offer a chewable version?
Yes, and in this category it is worth considering. Chewables suit after-meal use and travel, and they differentiate you from the strip of tablets sitting next to you on the counter.
Is the small strip pack worth doing?
For quick commerce and pharmacy counters, yes. Impulse purchase in this category is real and a ₹50 strip converts where a ₹400 jar does not. It also works well as a sampling device.
Can we claim relief from acidity?
You can speak to digestive comfort and the traditional carminative use of these herbs. Claiming to treat hyperacidity as a condition is a medicinal claim. The distinction is narrow and we will help you word it.
Do you make a digestive juice to match?
Yes, and it sells well alongside, the tablet for portability, the juice for the morning routine.
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View product detailsYour idea, made tangible
Get a costing for Digesto 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.