Triphala
Three-fruit classical blend
The classical cleanse formulation, and the core of this product.
Cleanovo 360
1000 mg coated tablet
A detox and daily-cleanse tablet on triphala, neem and manjistha, a category customers already believe in, where the main job is to be honest about what it does.
- Minimum order
- 500 tablets per SKU
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Cleanovo 360 sits in the market
Detox sells regardless of what nutrition scientists think of the word, because the underlying customer experience, feeling sluggish, wanting a reset, is real. Cleanovo 360 is positioned around the things a triphala-and-neem tablet genuinely does: regularity, skin clarity and a sense of lightness. That is an honest story, and it happens to be more persuasive than the usual toxin mythology.
Key ingredients
What it is built on
Neem
Azadirachta indica
Classical blood-purifier herb with strong recognition.
Manjistha
Rubia cordifolia
Traditionally used for skin and blood purification.
Aloe vera
Aloe barbadensis
Supports gentle regularity.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The customer is already sold on the idea
Detox needs no category education in India, the concept of a seasonal cleanse is culturally embedded. Your marketing spend goes on choosing your brand over another, not on explaining why anyone would want this.
02
Honest benefits that are actually felt
Triphala and psyllium produce effects a customer notices within days. Building your copy on regularity and feeling lighter, rather than on removing imaginary toxins, means the product delivers what it promised, which is what drives the second purchase.
03
The gateway into a liver range
Detox customers are the warmest possible audience for a liver product. Many of our clients lead with this SKU in content and then route readers to Livaroo 360, which carries a better margin.
04
Skin is the second story
Neem and manjistha let the same tablet be marketed for skin clarity to a completely different, younger audience. One SKU, two campaigns, two sets of search terms.
05
Clear seasonal peaks
Post-festival weeks and the new year are reliably the strongest periods for cleanse products. The seasonality is predictable enough to plan production around, which is more than most categories offer.
06
Low-cost entry SKU
The ingredients here are inexpensive and widely available, so this is one of the most affordable tablets in the catalogue to manufacture. That makes it a good price-led entry product or free-gift item in a kit.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Triphala extract | 300 mg |
| Neem leaf extract | 150 mg |
| Manjistha extract | 125 mg |
| Aloe vera extract | 100 mg |
| Giloy extract | 100 mg |
| Haridra extract | 75 mg |
| Psyllium husk | 100 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗120 tablets, family / value pack
↗14 tablets, two-week cleanse pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Strong and reliably seasonal, with pronounced peaks after Diwali and in January, plus a smaller lift at the start of summer.
Search & language
Very large Hindi and Hinglish volume around triphala specifically ("triphala churna ke fayde", "pet saaf karne ka tarika"), far larger than the English equivalent. Triphala content is some of the easiest high-volume traffic available in this industry.
Who buys it
Two distinct groups: 30–55 year olds looking for digestive regularity, and 20–30 year olds buying it for skin. They respond to entirely different creative on the same SKU.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹250–₹600 band. Low cost, low price, high volume.
Competitive picture
Plain triphala churna is extremely cheap and everywhere, so a tablet must justify itself on convenience and on the added herbs. Do not try to out-price churna; sell the format and the formulation.
Channels that work
↗Quick commerce
↗Marketplaces
↗Direct selling / MLM
↗D2C
Questions we actually get
Before you place the order
Can we call this a detox product?
"Detox" as general wellness positioning is widely used and generally accepted in India. What you cannot do is claim the product removes specific toxins or treats a condition. Our supplied copy stays on the right side of that line.
Will it cause loose motions?
At the printed dose it is formulated to be gentle, but triphala and psyllium do act on the bowel and some customers will notice that, especially in the first few days. The label says to start with one tablet, that instruction materially reduces complaints.
Can you do a 7-day or 14-day cleanse pack?
Yes. Short cleanse packs work very well as paid-ads entry products and as free inclusions in a larger kit, and the small format keeps the trial cost low.
How does this differ from your triphala capsule?
The single-herb triphala capsule is exactly that, one herb, lowest price. Cleanovo 360 adds neem, manjistha, aloe and psyllium for a broader story and a better margin. Several clients sell both at different price points.
Also consider
All products Products that sell alongside this one
Livaroo 360
1000 mg coated tablet
A liver-support tablet built on the classical bhumyamalaki–kutki–punarnava trio, aimed at buyers who want an everyday liver product rather than a clinical one.
View product details
Digesto 360
1000 mg coated tablet
A digestive-comfort tablet on hingvastak, ajwain, jeera and saunf, for acidity, gas and bloating, which is the most universal complaint in India.
View product details
Trimvo 360
1000 mg coated tablet
A weight-management tablet using garcinia, green coffee bean, triphala and green tea, the fastest-moving category in Indian D2C, and the one with the strictest ad rules.
View product detailsYour idea, made tangible
Get a costing for Cleanovo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.