Bhumyamalaki
Phyllanthus niruri
Classical liver herb; the backbone of the formulation.
Livaroo 360
1000 mg coated tablet
A liver-support tablet built on the classical bhumyamalaki–kutki–punarnava trio, aimed at buyers who want an everyday liver product rather than a clinical one.
- Minimum order
- 500 tablets per SKU
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Livaroo 360 sits in the market
Liver care is the most searched organ-support category in Indian supplement retail, and most of the shelf is split between bitter syrups and single-herb capsules. Livaroo 360 sits in the gap: a once-or-twice-daily coated tablet with no taste problem, priced for a mid-market brand that wants repeat purchase rather than a one-time cure claim. It reads well on a label next to a juice or powder in the same range, which makes it a natural anchor SKU for a liver-focused bundle.
Key ingredients
What it is built on
Kutki
Picrorhiza kurroa
Bitter principle traditionally used in hepatic formulations.
Punarnava
Boerhavia diffusa
Traditionally used to support healthy fluid balance.
Kalmegh
Andrographis paniculata
Adds bitters and rounds out the classical base.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A liver story customers already understand
You do not have to educate the market on why a liver product exists. Search demand for liver care runs year-round in India, with a visible lift after festival months. That means a brand can spend its marketing budget on differentiation rather than on category creation.
02
Classical herbs, modern format
The composition draws on herbs that Ayurvedic practitioners have used in hepatic formulations for generations, delivered as a film-coated tablet. Brand owners get the credibility of recognisable herb names without the palatability complaints that bitter liquids attract.
03
Built for repeat purchase
At two tablets a day, a 60-tablet pack is a clean one-month cycle. Monthly packs are what subscription and direct-selling models need, and they make reorder maths simple for a distributor explaining the product at a kitchen table.
04
Bundles without cannibalising
Livaroo 360 pairs with a bitter juice or a detox powder in the same cart because the formats solve different moments, tablet for travel and office, liquid for the morning routine. Brands running kits consistently see a higher average order value than single-SKU carts.
05
Coating protects the bitters
Film coating masks the bitter notes that kutki and kalmegh bring and gives the tablet a cleaner shelf appearance. It also improves how the tablet survives blister packing and courier transit in Indian summer conditions.
06
Label-ready composition
The composition is written in the per-tablet format that FSSAI and AYUSH documentation expects, so your label artwork and product-approval paperwork start from the same numbers we manufacture to.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Bhumyamalaki extract | 200 mg |
| Kutki extract | 100 mg |
| Punarnava extract | 150 mg |
| Kalmegh extract | 100 mg |
| Bhringraj extract | 100 mg |
| Giloy extract | 100 mg |
| Amla extract | 150 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar with induction seal
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial / sampling pack
↗90 tablets, value pack for subscription models
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Liver support is one of the three largest organ-care segments in Indian nutraceutical retail, alongside joint and immunity. Demand is steady rather than seasonal, with a measurable post-festival lift in October–November and again after mid-December.
Search & language
Hindi and Hinglish queries ("liver ki kamzori", "fatty liver ke liye kya khayein") now carry a large share of the informational volume, which is why our Knowledge Centre covers this category in all three languages.
Who buys it
Adults 30–55, urban and semi-urban, often prompted by a routine health check-up or a doctor mentioning enzyme levels. Purchase is frequently made by one family member for another.
Indicative price band
Indicative retail positioning for a 60-tablet pack sits in the ₹450–₹900 band depending on brand tier and extract load. Treat this as a planning range for your own costing, not a quoted price.
Competitive picture
The category is crowded at the bottom with low-extract tablets and at the top with branded classical products. The defensible middle is a transparent extract load plus genuinely useful content, which is exactly where a private-label brand with good copy can win.
Channels that work
↗Direct selling / MLM
↗D2C website & subscription
↗Marketplaces
↗Pharmacy & Ayurvedic counters
Questions we actually get
Before you place the order
Can we change the extract ratios?
Yes. Livaroo 360 is a ready formulation, but the extract load on each herb can be adjusted, and herbs can be added or dropped, under our custom formulation route. Changes to the composition restart the stability and documentation clock, so plan an extra three to four weeks.
Is this an Ayurvedic proprietary medicine or a food supplement?
It can be filed either way, and the right answer depends on your claims and your destination market. The licence route changes the label format, the permitted wording and the approval paperwork, so we settle this with you before artwork begins.
What do we get for the paperwork?
Each batch ships with a certificate of analysis, the batch manufacturing record reference, and the composition sheet in the format product-approval applications expect. Heavy-metal and microbiology reports are included on request.
Can you do the blister packing and the carton?
Yes, alu-alu blistering, HDPE jars, mono cartons and shrink-wrapped outers are all in-house or through qualified partners. Label design and carton artwork are available as a service if you do not have a designer.
Also consider
All products Products that sell alongside this one
Cleanovo 360
1000 mg coated tablet
A detox and daily-cleanse tablet on triphala, neem and manjistha, a category customers already believe in, where the main job is to be honest about what it does.
View product details
Kidneo 360
1000 mg coated tablet
A kidney and urinary-wellness tablet on punarnava, gokshura and pashanbhed, bought mainly by people who have passed a stone and never want to again.
View product details
Glycoo 360
1000 mg coated tablet
A metabolic-wellness tablet combining karela, jamun, gudmar and methi, positioned for the very large Indian audience managing sugar as a lifestyle concern.
View product detailsYour idea, made tangible
Get a costing for Livaroo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.