Punarnava
Boerhavia diffusa
The principal classical kidney herb.
Kidneo 360
1000 mg coated tablet
A kidney and urinary-wellness tablet on punarnava, gokshura and pashanbhed, bought mainly by people who have passed a stone and never want to again.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Kidneo 360 sits in the market
Almost everyone who buys a kidney supplement in India has either passed a stone or watched someone do it. That experience makes them a highly motivated, highly loyal customer with a clear prevention mindset. Kidneo 360 is positioned for that person: a classical urinary-support stack sold around hydration, urinary comfort and prevention rather than around dissolving anything.
Key ingredients
What it is built on
Gokshura
Tribulus terrestris
Classical urinary-tract herb.
Pashanbhed
Bergenia ligulata
The stone-associated herb, by name and by tradition.
Varun
Crataeva nurvala
Classical herb used in urinary formulations.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Pain is an unusually strong motivator
Anyone who has passed a kidney stone will do a great deal to avoid a second one. That makes this one of the highest-intent, lowest-persuasion-required audiences in the catalogue.
02
Prevention framing suits the product
Positioning around urinary comfort, hydration support and prevention is both the compliant route and the accurate one. It also fits how the customer already thinks, they are not expecting a cure, they are trying not to repeat an experience.
03
Pashanbhed carries the recognition
Pashanbhed and pathar chatta are the herbs Indian customers associate with stones, often from family advice rather than from marketing. Their presence on the label does the positioning work without a claim.
04
Juice pairs naturally
Kidney wellness is one of the categories where a liquid genuinely makes sense, because fluid intake is part of the picture. A matching juice is an easy, honest upsell rather than a forced one.
05
Clear summer peak
Stone incidence rises with dehydration, so demand climbs through the Indian summer. That seasonality is strong and predictable enough to build a content and stock calendar around.
06
Modest competition
This is a smaller category than liver or joint, with fewer serious players. For a brand that already has a liver or detox range, it is a logical and relatively uncontested extension.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Punarnava extract | 200 mg |
| Gokshura extract | 175 mg |
| Pashanbhed extract | 175 mg |
| Varun extract | 125 mg |
| Pathar chatta extract | 125 mg |
| Shigru extract | 75 mg |
| Giloy extract | 75 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗90 tablets, value pack
↗30 tablets, trial pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Moderate in size but high in intent, with a pronounced summer peak across North and West India where stone incidence is highest.
Search & language
Hindi queries dominate and are very specific ("pathri ka ilaj", "kidney stone ka gharelu upay"). Volumes are substantial and competition for them is light compared with the major categories.
Who buys it
Adults 30–60, skewing male, usually with a personal or family history of stones. They buy for prevention over long periods and they churn very little.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹450–₹900 band. Treat as a planning range.
Competitive picture
A handful of classical brands and a long tail of low-quality products. Clear, honest content about stones in Hindi is almost absent, which is the obvious way in.
Channels that work
↗D2C
↗Marketplaces
↗Pharmacy counters
↗Direct selling / MLM
↗Clinics
Questions we actually get
Before you place the order
Can we claim it dissolves kidney stones?
No. That is a medicinal claim and we will not manufacture against it. Urinary comfort, hydration support and traditional use are the available positions, and they are enough for this motivated audience.
Is it safe for people with kidney disease?
Anyone with diagnosed kidney disease must consult their physician before taking any supplement, and our label says so prominently. This product is formulated for general urinary wellness, not for managing renal impairment.
Do you make a matching juice?
Yes. In this category the juice is a particularly sensible companion, because it supports the fluid intake that the customer should be increasing anyway.
When should we place the order for the summer peak?
Stock should be landed by early March. Demand climbs from April and peaks through May and June, so a February order is already late.
Also consider
All products Products that sell alongside this one
Livaroo 360
1000 mg coated tablet
A liver-support tablet built on the classical bhumyamalaki–kutki–punarnava trio, aimed at buyers who want an everyday liver product rather than a clinical one.
View product details
Cleanovo 360
1000 mg coated tablet
A detox and daily-cleanse tablet on triphala, neem and manjistha, a category customers already believe in, where the main job is to be honest about what it does.
View product details
Prostavo 360
1000 mg coated tablet
A prostate and urinary-comfort tablet on gokshura, varun and saw palmetto, a growing older-male audience with very little Ayurvedic supply.
View product detailsYour idea, made tangible
Get a costing for Kidneo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.