Saw palmetto
Serenoa repens
The internationally established prostate ingredient.
Prostavo 360
1000 mg coated tablet
A prostate and urinary-comfort tablet on gokshura, varun and saw palmetto, a growing older-male audience with very little Ayurvedic supply.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Prostavo 360 sits in the market
Prostate enlargement affects a large share of men over fifty, and the Ayurvedic shelf has almost nothing for them. Prostavo 360 combines the classical urinary herbs with saw palmetto, the ingredient this category is built on internationally. The audience is ageing into the market steadily, the demand is permanent, and the competition is surprisingly thin.
Key ingredients
What it is built on
Gokshura
Tribulus terrestris
Classical urinary-flow herb.
Varun
Crataeva nurvala
Classical herb used for urinary comfort.
Pumpkin seed
Cucurbita pepo
Zinc-rich seed extract familiar from global products.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A permanent and growing audience
Prostate enlargement becomes common with age, and India's over-fifty population is expanding steadily. This is a category whose customer base grows on demographics alone, without any marketing effort.
02
Very little Ayurvedic competition
International saw palmetto brands and prescription medicine hold this space almost entirely. There is barely a credible Ayurvedic prostate product on the Indian shelf, which is unusual for a complaint this common.
03
Night-time urination is the hook
The symptom that actually drives purchase is waking repeatedly at night. Content that names that experience plainly connects far better than anything written about the prostate as an organ.
04
Saw palmetto is already trusted
Men who have researched this complaint arrive knowing the ingredient. Including it at a stated dose means you are recognised as a serious option rather than as a herbal alternative.
05
High retention, low churn
This is a progressive, lifelong condition. Customers who settle on a product stay for years, which makes lifetime value excellent and justifies a higher acquisition cost than most categories.
06
Fits a senior-focused range
Prostate, heart, joint and eye wellness together form a coherent offer for older customers. Brands selling to this demographic do much better with a complete set than with one product.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Saw palmetto extract | 200 mg |
| Gokshura extract | 175 mg |
| Varun extract | 150 mg |
| Pumpkin seed extract | 150 mg |
| Punarnava extract | 100 mg |
| Shilajit extract | 75 mg |
| Zinc (gluconate) | 10 mg elemental |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗90 tablets, value pack
↗180 tablets, three-month subscription pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing steadily with demographics. No meaningful seasonality, and unusually low price sensitivity because the alternative is a daily prescription.
Search & language
Mixed. English queries are clinical ("BPH treatment", "saw palmetto dosage"); Hindi queries are symptom-led ("peshab ki samasya", "raat me baar baar peshab aana"). The Hindi volume is large and almost unserved.
Who buys it
Men 50+, with a significant share of purchases researched or made by adult children. Comfortable with long-term daily supplements and more interested in evidence than in price.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹700–₹1,400 band. Saw palmetto is the main cost driver. Treat as a planning range.
Competitive picture
Thin, and dominated by imported single-ingredient products. A well-made Indian hybrid at a sensible price has a genuinely open run at this category.
Channels that work
↗D2C
↗Marketplaces
↗Pharmacy counters
↗Clinics & urologists
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we claim it shrinks the prostate?
No. Urinary comfort and prostate wellness are the available positions; anything implying treatment of BPH is a medicinal claim. The symptom-led content does the persuading without needing the claim.
Is saw palmetto acceptable in an Ayurvedic product?
Saw palmetto is not a classical Ayurvedic herb, so including it usually means filing as a food supplement rather than as an Ayurvedic proprietary medicine. If you need the Ayurvedic route we can build a classical-only version instead.
What dose of saw palmetto should we use?
International products commonly use 160–320 mg of a standardised extract. We start at 200 mg and can go higher; we will quote the options so you can weigh cost against positioning.
Who should we sell this through?
Content-led D2C works well because the symptom is private, and practitioner channels work well because urologists see this complaint constantly. Most of our clients in this category use both.
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View product detailsYour idea, made tangible
Get a costing for Prostavo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.