Ashwagandha
Withania somnifera
KSM-66 grade; the best-researched adaptogen in the stack.
Menzovo 360
1000 mg coated tablet
A men's vitality and stamina tablet on ashwagandha, safed musli, shilajit and kaunch beej, high demand, and the category that needs the most careful copy.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Menzovo 360 sits in the market
Men's wellness sells extremely well in India and is also where the most irresponsible marketing in the industry lives. Menzovo 360 is formulated for brands that want the volume without the legal exposure: a strong, recognisable classical stack positioned around energy, stamina and daily vitality, with copy written to keep your ad accounts and your licence intact.
Key ingredients
What it is built on
Safed musli
Chlorophytum borivilianum
Classical vajikarana herb.
Shilajit
Purified shilajit extract
The ingredient this customer recognises first.
Kaunch beej
Mucuna pruriens
Classical herb used in men's formulations.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Very high demand, very little good supply
Search volume in this category is enormous and most of what ranks is either outright quackery or thinly disguised pharmaceutical marketing. A brand that behaves properly here stands out immediately, because the bar is on the floor.
02
Positioned as vitality, not as a cure
We write this product around energy, stamina and daily vitality. That is both the compliant position and, in practice, the commercially durable one, brands that promise more get shut down, and then their customers have nowhere to go but to the brands that did not.
03
Shilajit is the recognition hook
Shilajit carries more instant recognition with Indian male customers than any other ingredient in this stack. Putting a stated, purified shilajit extract on the label does more conversion work than a paragraph of explanation.
04
KSM-66 grade, and we say so
We specify a named ashwagandha grade rather than generic root powder. For the segment of this audience that reads supplement forums, that single line is often the deciding factor between you and a cheaper competitor.
05
Discreet packaging matters here
This customer frequently does not want the product obvious in a shared courier or on a kitchen shelf. We offer plain-carton and neutral-label options, which is a small operational detail that measurably reduces returns in this category.
06
Zinc gives the label a nutrient
Including zinc lets a food-supplement label carry a recognised nutrient with an established role in male reproductive health, which is useful anchoring for copy that otherwise has to stay general.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Ashwagandha extract (KSM-66 grade) | 250 mg |
| Safed musli extract | 150 mg |
| Shilajit extract (purified) | 150 mg |
| Kaunch beej extract | 125 mg |
| Gokshura extract | 125 mg |
| Shatavari extract | 75 mg |
| Zinc (gluconate) | 10 mg elemental |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial pack
↗90 tablets, value pack
↗Plain / neutral carton option on request
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Among the very highest search-volume supplement categories in India, with demand spread evenly through the year and skewed heavily toward mobile, private browsing.
Search & language
Overwhelmingly Hindi and Hinglish. The English share of this category's informational volume is small. Content written in the customer's own language, without shame or exaggeration, is the single biggest opportunity here.
Who buys it
Men 22–50, across metros and smaller towns. Privacy-sensitive, price-aware, and strongly influenced by WhatsApp and YouTube rather than by search ads. Repeat purchase is good when expectations were set honestly and poor when they were not.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹600–₹1,400 band. Shilajit and KSM-66 both carry real cost, and both are widely faked, budget for the genuine article.
Competitive picture
Crowded with low-quality products and aggressive claims. Two things actually differentiate: verifiable ingredient grades, and marketing that treats the customer as an adult. Both are available to a new brand that chooses them.
Channels that work
↗D2C
↗Marketplaces
↗Direct selling / MLM
↗Quick commerce
↗Pharmacy counters
Questions we actually get
Before you place the order
Can we market this for a specific sexual-health outcome?
No. Claims of that kind breach Indian advertising rules and the Drugs and Magic Remedies provisions, and they will get your listings and ad accounts removed. We will not manufacture against artwork that makes them. Vitality and stamina positioning is both legal and, in our experience, more durable.
How do you verify the shilajit?
Purified shilajit extract with a certificate of analysis from the supplier, re-tested in-house for heavy metals before release. Shilajit is one of the most adulterated ingredients in this industry, so this is not a formality.
Can you supply this in plain packaging?
Yes. Plain cartons and neutral labelling are available, and in this category we actively recommend them, it reduces refusals at delivery.
Is there a resin or gummy version?
Shilajit resin is available as a separate SKU, and we can discuss gummies as a custom project. Gummies need a different line and a longer development window, so plan around eight to ten weeks.
Also consider
All products Products that sell alongside this one
Spermo 360
1000 mg coated tablet
A male fertility-support tablet on kaunch beej, safed musli, shilajit and ashwagandha with zinc and selenium, a serious, growing and sensitive category.
View product details
Prostavo 360
1000 mg coated tablet
A prostate and urinary-comfort tablet on gokshura, varun and saw palmetto, a growing older-male audience with very little Ayurvedic supply.
View product details
Stressovo 360
1000 mg coated tablet
A stress and sleep-support tablet on ashwagandha, brahmi, jatamansi and tagar, the fastest-growing young-adult category in Indian wellness.
View product detailsYour idea, made tangible
Get a costing for Menzovo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.