Ashwagandha
Withania somnifera
KSM-66 grade; the most searched adaptogen in the world.
Stressovo 360
1000 mg coated tablet
A stress and sleep-support tablet on ashwagandha, brahmi, jatamansi and tagar, the fastest-growing young-adult category in Indian wellness.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Stressovo 360 sits in the market
Stress and sleep have moved from something Indians did not discuss to something young urban professionals talk about openly, and the supplement shelf has not caught up. Stressovo 360 is aimed squarely at that audience: KSM-66 ashwagandha for the name recognition, classical nidrajanak herbs for the sleep side, and copy that treats burnout as a real thing rather than a weakness.
Key ingredients
What it is built on
Brahmi
Bacopa monnieri
Classical herb for calm focus.
Jatamansi
Nardostachys jatamansi
Classical sleep-supporting herb.
Tagar
Valeriana wallichii
Indian valerian, traditionally used for restful sleep.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The fastest-growing young-adult category
Stress, sleep and anxiety products are growing faster among Indian 22–35 year olds than any other wellness segment. This is the SKU that brings a younger customer into an otherwise older-skewing catalogue.
02
Ashwagandha is a search category in itself
Ashwagandha has global search volume comparable to major vitamins. Leading with a named KSM-66 grade at 300 mg gives you both the traffic and a specification that survives comparison.
03
Sleep is the benefit people feel
Stress relief is abstract; sleeping better is not. Jatamansi, tagar and magnesium let your content lead with the concrete outcome, which converts far better and sets expectations the product can meet.
04
Magnesium is the nutrient hook
Magnesium bisglycinate is well tolerated and widely discussed in sleep contexts. It gives the label a recognised nutrient and gives your content something to cite beyond traditional use.
05
Corporate and gifting channels open up
Employee wellness programmes and corporate gifting both buy stress and sleep products in bulk. It is one of the few SKUs in this catalogue with a genuine B2B channel beyond retail.
06
Daily habit, strong retention
Taken at night, this becomes part of a bedtime routine quickly. Habit-forming dosing times produce much better retention than morning supplements that get forgotten.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Ashwagandha extract (KSM-66 grade) | 300 mg |
| Brahmi extract | 150 mg |
| Jatamansi extract | 125 mg |
| Tagar extract | 125 mg |
| Shankhpushpi extract | 100 mg |
| Magnesium (bisglycinate) | 60 mg elemental |
| Vitamin B6 & B12 | 1.9 mg / 2.4 mcg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial pack
↗90 tablets, value pack
↗Corporate gifting / bulk cartons
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
The fastest-growing segment in Indian wellness by percentage, concentrated in metros and large tier-two cities, with demand rising through exam seasons and corporate appraisal cycles.
Search & language
English and Hinglish lead here, which is unusual for this catalogue, this is a young, digitally native audience. "Ashwagandha benefits", "how to sleep better", "neend na aane ka karan" all carry heavy volume.
Who buys it
Urban professionals and students 22–38. Highly content-driven, heavily influenced by creators and Reddit-style discussion, and willing to pay for named ingredient grades.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹550–₹1,200 band. KSM-66 at 300 mg is the main cost driver. Treat as a planning range.
Competitive picture
Several well-funded D2C brands are already here and marketing hard. Winning means a better specification at the same price, or genuinely better content, ideally both.
Channels that work
↗D2C
↗Quick commerce
↗Marketplaces
↗Corporate & institutional
↗Gyms
Questions we actually get
Before you place the order
Can we claim it treats anxiety or insomnia?
No. Those are clinical conditions and claiming to treat them is a medicinal claim. Stress support, relaxation and restful sleep are the available positions, and for this audience they are entirely sufficient.
Is KSM-66 worth the cost over generic ashwagandha?
Commercially, usually yes for this audience, because they recognise the name and check for it. For a price-led SKU aimed at a different buyer, a generic root extract is a reasonable choice. We will quote both.
Should it be taken at night?
That is our recommended positioning, the jatamansi, tagar and magnesium all suit evening dosing, and a bedtime habit sticks better than a morning one. Some brands split it into a day and a night SKU.
Can you do a gummy version?
Gummies are a custom project on a different line, with a longer development cycle of roughly eight to ten weeks. For this particular audience they are worth considering, so tell us early if you want to explore it.
Also consider
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View product detailsYour idea, made tangible
Get a costing for Stressovo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.