Nagkesar
Mesua ferrea
The classical herb for this specific complaint.
Pilesovo 360
1000 mg coated tablet
A piles and fissure-support tablet on nagkesar, haritaki and triphala, an embarrassing complaint, which makes online buying the customer's preferred route.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Pilesovo 360 sits in the market
Piles is common, miserable and almost never discussed, which means a very large number of people search for a solution privately and buy online rather than face a pharmacy counter. Pilesovo 360 serves that reality directly. The embarrassment that makes the category awkward to advertise is exactly what makes a discreet, content-led D2C brand the right way to sell it.
Key ingredients
What it is built on
Haritaki
Terminalia chebula
Supports regularity, which is the root of the problem.
Triphala
Three-fruit classical blend
Gentle stool-softening support.
Neem
Azadirachta indica
Traditional blood-purifier component.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Privacy is the selling proposition
This customer does not want to ask a chemist. Discreet online ordering in plain packaging is not a nice-to-have in this category, it is the main reason they choose you over the shop down the road.
02
The real fix is addressed
Hard stools are the mechanism behind most of this complaint. Psyllium, haritaki and triphala address that directly, which means the product works on the cause rather than only on the discomfort. Honest and effective at once.
03
Nagkesar is the category signal
Customers who have researched this complaint recognise nagkesar immediately. Putting it first on the label tells them this product is specifically for them, not a general digestive tablet.
04
Content-led acquisition, low competition
Few brands write properly about piles because it is uncomfortable subject matter. That leaves high-volume, high-intent search terms sitting there, particularly in Hindi, for whoever is willing to write about it respectfully.
05
Good attach rate with a topical
An oral tablet plus an ointment is the complete answer to this complaint, and customers who understand that buy both. The kit has a notably higher average order value than the tablet alone.
06
Steady, unseasonal demand
This complaint does not care about the month. Demand is flat and predictable through the year, which makes production planning simpler than in seasonal categories.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Nagkesar extract | 200 mg |
| Haritaki extract | 175 mg |
| Triphala extract | 175 mg |
| Neem extract | 100 mg |
| Daruharidra extract | 100 mg |
| Psyllium husk | 150 mg |
| Rasaunt extract | 50 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗Plain / discreet carton option
↗90 tablets, value pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Large, steady and almost entirely privacy-driven. Online share of this category is far above the supplement average precisely because customers avoid face-to-face purchase.
Search & language
Very strong Hindi and Hinglish volume ("bawasir ka ilaj", "piles ka gharelu upay") with comparatively little competition for it. This is one of the clearest content opportunities in the entire catalogue.
Who buys it
Adults 28–60, skewing male, often with sedentary work or long driving hours. They research extensively before buying and they value discretion over price.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹400–₹850 band. Treat as a planning range.
Competitive picture
A few legacy Ayurvedic brands own most of the shelf, but the online content landscape is thin and poorly written. A brand that publishes respectfully and ranks for the Hindi terms can take real share.
Channels that work
↗D2C
↗Marketplaces
↗Pharmacy counters
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we claim this cures piles?
No. Cure claims here breach Indian advertising rules and we will not manufacture against artwork that makes them. Comfort, regularity and the traditional use of these herbs are the defensible positions, and they are sufficient for the customer to buy.
Do you make the matching ointment?
Yes, under our personal-care range. We recommend launching the pair together; this is one of the few categories where the kit is genuinely the complete answer rather than an upsell.
Is discreet packaging available?
Yes, and we recommend it as the default here. Plain outer cartons with no product description visible materially reduce refused deliveries in this category.
How long before customers see a difference?
The regularity effect from psyllium and triphala is usually noticed within a week. Set that expectation honestly in your content, overpromising in this category produces angry reviews that are very hard to recover from.
Also consider
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A detox and daily-cleanse tablet on triphala, neem and manjistha, a category customers already believe in, where the main job is to be honest about what it does.
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Veinova 360
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A vein and circulation-support tablet on sariva, manjistha and gotu kola with diosmin and horse chestnut, for people who stand or sit all day.
View product detailsYour idea, made tangible
Get a costing for Pilesovo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.