Demand & seasonality
Younger and growing, driven by screen hours rather than by age-related demand.
Eye Care 1099
1099 mg coated tablet
An eye-wellness tablet at 1099 mg, aimed at screen-fatigue positioning rather than clinical ophthalmic claims.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Eye Care 1099 sits in the market
The audience for this line has grown with screen time rather than with age, which has moved the category younger and made it far easier to market. It also makes the claim boundary clearer: comfort and daily routine are defensible, anything about vision correction is not. A straightforward line to sell, and a straightforward one to get wrong on the label.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A heavier tablet, for a fuller label
At 1099 mg there is room for a longer ingredient list at meaningful quantities, which is what lets a label carry a classical combination rather than one herb and a lot of excipient. It is the difference between a product that reads as a formulation and one that reads as a filler.
02
Specified with you, not sold off a shelf
Nothing in this range is a fixed SKU. You tell us the wellness area, the target retail price and the market, and the formulation is built back from there, so two brands buying the same line do not end up with the same product.
Composition
Per unit
The formulation for this line is set with you at the quotation stage, against your target price, your market and the claims you intend to make. Tell us what the product has to do and we will come back with a specification and a per-unit cost.
Published once agreed, it travels with every batch as the specification sheet, batch record and test report.
Packaging
Available formats
↗60 tablets, HDPE jar with induction seal
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial and sampling pack
↗90 tablets, value pack for subscription models
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Search & language
Search is dominated by symptom words, strain, dryness, fatigue, rather than by ingredient names.
Who buys it
Adults 22–45, office and student, frequently first-time supplement buyers.
Indicative price band
Indicative retail positioning for a 60-tablet pack sits in the ₹450–₹950 band.
Competitive picture
Channels that work
↗Direct selling and MLM, the range was built for repeat-order catalogues
↗D2C and marketplace listings
↗Clinic and practitioner dispensing
↗General trade, where the heavier tablet justifies the shelf price
Questions we actually get
Before you place the order
Why 1099 mg rather than 1000?
A larger press lets more actives sit in one tablet without crowding out the binder and coat. It also means a brand can keep a once-daily dose where a 1000 mg tablet would have needed two, which is the single biggest driver of whether a customer finishes the pack.
What is in it?
Whatever we agree. The composition is set at the quotation stage against your price point and the claims you intend to make, and it is published on your specification sheet once approved, not before.
Can I take the 360 formulation and press it at 1099 mg?
Usually yes, and it is a common request. It counts as a custom formulation, so allow an extra three to four weeks for stability and documentation.
Also consider
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View product detailsMultivitamin 1099
1099 mg coated tablet
A daily multivitamin at 1099 mg, where the larger press is the whole point, more of the list fits in one tablet.
View product details
Cardio 360
1000 mg coated tablet
A heart-wellness tablet on arjuna, garlic and guggul with CoQ10, a category where claim discipline is not optional.
View product detailsYour idea, made tangible
Get a costing for Eye Care 1099
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.