Lutein & zeaxanthin
Marigold-derived carotenoids
The internationally recognised macular nutrients.
Optimo 360
1000 mg coated tablet
An eye-wellness tablet on triphala and saptamrit lauh with lutein, zeaxanthin and bilberry, screen fatigue has made this a young person's category too.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Optimo 360 sits in the market
Eye care used to be a product for people over sixty. Screen time has changed that completely: the fastest-growing part of this audience is now twenty-somethings with dry, tired eyes after nine hours at a monitor. Optimo 360 is built to address both ends, classical triphala for the traditional buyer, lutein and zeaxanthin for the screen-fatigue buyer.
Key ingredients
What it is built on
Triphala
Three-fruit classical blend
The classical Ayurvedic eye-care formulation.
Bilberry
Vaccinium myrtillus
Anthocyanin-rich extract, familiar from global eye products.
Saptamrit lauh
Classical formulation
Traditional Ayurvedic preparation for eye health.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Screen fatigue created a new audience
Remote work and phone-heavy lives have pushed eye strain into the twenties and thirties. A category that used to be entirely senior-focused now has a large, young, digitally reachable segment, and most incumbent brands are still only talking to the old one.
02
Lutein at a dose that matches the research
Most international eye formulations use 10 mg of lutein with 2 mg of zeaxanthin, and we match that. Using the recognised ratio means your product stands up to comparison by a customer who has read the studies.
03
Triphala bridges the two audiences
Triphala is the classical eye formulation and needs no explanation to an older Indian customer, while lutein speaks to the younger one. One label, two credible stories, no contradiction.
04
Corporate wellness is a real channel
Companies with large screen-based workforces buy eye-health products for employee wellness programmes. That bulk channel barely exists for most of this catalogue but is genuinely available here.
05
Completes a senior range
Eye, joint, heart and prostate together make a coherent offer for older customers. Brands selling to that demographic convert much better with a complete set.
06
Low competition in the hybrid space
The Indian shelf has classical eye drops and churnas at one end and imported lutein capsules at the other. A well-priced hybrid tablet sits in a surprisingly empty middle.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Triphala extract | 250 mg |
| Bilberry extract | 150 mg |
| Saptamrit lauh | 100 mg |
| Amla extract | 150 mg |
| Lutein | 10 mg |
| Zeaxanthin | 2 mg |
| Vitamin A, C, E & zinc blend | As per RDA table on label |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗90 tablets, value pack
↗Corporate wellness bulk cartons
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing from two directions at once: an ageing population at one end and screen fatigue among young adults at the other. Little seasonality.
Search & language
English queries are nutrient-led ("lutein for eyes", "best eye supplement"); Hindi queries are symptom-led ("aankhon ki roshni badhane ke upay", "aankhon me jalan"). The Hindi volume is large and poorly served.
Who buys it
Two segments with little overlap: 50+ buyers concerned about age-related vision change, and 22–35 screen workers with eye strain. Entirely different creative, same SKU.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹550–₹1,100 band. Lutein is the main cost driver. Treat as a planning range.
Competitive picture
Imported lutein brands hold the premium end, classical products the traditional end. The hybrid middle is open, and the screen-fatigue angle in Hindi is almost entirely unclaimed.
Channels that work
↗D2C
↗Marketplaces
↗Corporate & institutional
↗Pharmacy counters
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we claim it improves eyesight?
No. Eye wellness, visual comfort and the recognised role of lutein in macular health are the defensible positions. A claim to improve vision or correct refractive error is a medicinal claim.
Is saptamrit lauh acceptable for export?
It is an iron-containing classical preparation and faces restrictions in some markets, so we usually substitute it in export SKUs. Confirm your destinations early.
Should we target screen fatigue or seniors?
Start with screen fatigue if you are a digital-first brand, the audience is cheaper to reach, converts faster and is almost unserved in Hindi. Add the senior messaging once you have the content foundation.
Can you supply a lutein-free classical version?
Yes, a triphala and saptamrit lauh product is much cheaper to make and files more easily as an Ayurvedic proprietary medicine. Some clients sell both at different price points.
Also consider
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View product detailsYour idea, made tangible
Get a costing for Optimo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.