Rama tulsi
Ocimum sanctum (green)
The common household variety.
NutraHerbal Panch Tulsi Drops
30 ml concentrated drops
Five varieties of tulsi concentrated into a dropper bottle, the best-selling herbal drop in India and the cheapest way to start a drops range.
- Minimum order
- 500 bottles per SKU
- Lead time
- 10–14 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Panch Tulsi Drops sits in the market
Tulsi drops are the format that made this whole category work in India. A few drops in tea costs the customer almost nothing to try, tulsi carries near-universal trust, and the production cost is among the lowest in this catalogue. If you are launching drops, launch this first.
Key ingredients
What it is built on
Krishna tulsi
Ocimum sanctum (purple)
Darker and more pungent.
Vana tulsi
Ocimum gratissimum
Wild forest tulsi.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The format customers already use
Adding drops to morning tea is a habit many Indian households already have. You are not asking anyone to change behaviour, which is why this SKU reorders so reliably.
02
Lowest trial cost in the catalogue
A 30 ml bottle under ₹150 is an almost frictionless first purchase from an unknown brand. It is the cheapest way to get a customer to try you.
03
Five varieties is checkable
Most tulsi drops use one variety. Panch tulsi is a recognised classical concept and gives the label something specific that competitors generally avoid stating.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Rama tulsi extract | 25% |
| Krishna tulsi extract | 25% |
| Vana tulsi extract | 20% |
| Shwet & Nimba tulsi extract | 28% |
| Permitted preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗30 ml amber glass bottle with dropper
↗100 ml bottle with measured dropper
↗20 ml travel size
↗Counter display box of 24
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
High volume with a clear winter peak. The strongest-selling drop format in India.
Search & language
Good Hindi volume ("tulsi drops ke fayde", "panch tulsi kaise use kare"). Competition is moderate and mostly from large legacy brands.
Who buys it
Families across all income levels, with purchases often made by the household's older members. Trust in tulsi is close to universal.
Indicative price band
Indicative retail positioning sits in the ₹90–₹220 band for 30 ml. Treat as a planning range.
Competitive picture
Legacy brands sell tulsi drops cheaply at scale. Compete on the five-variety specification and on packaging, not on price.
Channels that work
↗Quick commerce
↗Marketplaces
↗Pharmacy counters
↗Direct selling / MLM
↗General trade
Questions we actually get
Before you place the order
Glass or plastic?
Amber glass, for a concentrated extract. It protects the product from light and reads as higher quality, and the cost difference is small at this size.
How many drops per dose?
Typically two to three in a cup of tea or warm water. A clear printed instruction matters more than you would expect, vague dosing is why customers stop.
Is this a good first SKU overall?
For a brand that wants volume and distribution quickly, yes. The margin is thin but it gets your name into households cheaply.
Also consider
All products Products that sell alongside this one
NutraHerbal Giloy Tulsi Drops
30 ml concentrated drops
Giloy and tulsi together in drop form, the immunity combination that became a household name in 2020 and stayed one.
View product details
NutraHerbal Panch Tulsi Juice
500 ml, five-tulsi variety blend
Five varieties of tulsi in one bottle, a small, inexpensive SKU with genuine cultural weight behind it.
View product details
NutraHerbal Immunity Drops
30 ml concentrated drops
A seven-herb immunity concentrate, the broadest, easiest drop to sell and the most natural free gift in a kit.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Panch Tulsi Drops
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.