Ashwagandha
Withania somnifera
The most searched adaptogen in the world.
NutraHerbal Stress Care Juice
500 ml, ashwagandha, brahmi & jatamansi blend
An ashwagandha-led calm-and-sleep juice, reaching the young audience driving the fastest growth in Indian wellness.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Stress Care Juice sits in the market
Stress and sleep products are growing faster among Indian 22–35 year olds than anything else in wellness, and this juice reaches the part of that audience which prefers a drink to a tablet. Ashwagandha carries the search volume; jatamansi and tagar give the evening-routine story that actually converts.
Key ingredients
What it is built on
Brahmi
Bacopa monnieri
Classical herb for calm focus.
Jatamansi
Nardostachys jatamansi
Classical sleep-supporting herb.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Ashwagandha is a search category in itself
Ashwagandha carries global search volume comparable to major vitamins. Leading with it brings traffic that no amount of brand advertising would buy.
02
Sleep is the benefit people feel
Stress relief is abstract; sleeping better is not. Leading with the concrete outcome converts better and sets expectations the product can actually meet.
03
Evening dosing builds a habit
A bedtime drink becomes a ritual quickly, and ritual is what produces retention. Morning supplements get forgotten in a way evening ones do not.
04
Corporate wellness channel
Employee wellness programmes buy stress and sleep products in bulk. It is one of the few SKUs here with a genuine B2B route beyond retail.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Ashwagandha decoction | 40% v/v |
| Brahmi decoction | 22% v/v |
| Jatamansi decoction | 15% v/v |
| Shankhpushpi decoction | 13% v/v |
| Tagar decoction | 8% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle
↗1 L PET bottle
↗30 ml sachet strips for sampling
↗Corporate gifting cartons
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
The fastest-growing wellness segment in India by percentage, concentrated in metros and large tier-two cities.
Search & language
English and Hinglish lead here, unusually for this range, a young, digitally native audience. "Ashwagandha benefits" and "neend na aane ka karan" both carry heavy volume.
Who buys it
Urban professionals and students 22–38. Content-driven, creator-influenced, and willing to pay for named ingredient grades.
Indicative price band
Indicative retail positioning sits in the ₹350–₹750 band for 500 ml. Treat as a planning range.
Competitive picture
Several well-funded D2C brands are here and spending hard, mostly in capsule and gummy formats. The juice format is comparatively open.
Channels that work
↗D2C
↗Quick commerce
↗Marketplaces
↗Corporate & institutional
↗Gyms
Questions we actually get
Before you place the order
Can we claim it treats anxiety or insomnia?
No. Those are clinical conditions and treatment claims are medicinal. Stress support, relaxation and restful sleep are the available positions and they are sufficient for this audience.
Should we use KSM-66 here?
Named grades matter less in a decoction than in a capsule, because you are extracting in-house rather than buying a standardised powder. We will state the decoction strength instead, which is the honest equivalent.
Morning or night?
Night, for this blend. Jatamansi and tagar suit evening dosing, and a bedtime habit sticks better. Some brands run a day SKU and a night SKU.
Also consider
All products Products that sell alongside this one
Stressovo 360
1000 mg coated tablet
A stress and sleep-support tablet on ashwagandha, brahmi, jatamansi and tagar, the fastest-growing young-adult category in Indian wellness.
View product details
NutraHerbal Thyroid Wellness Juice
500 ml, kanchnar, ashwagandha & brahmi blend
A thyroid-wellness juice positioned explicitly as complementary support, a large, loyal and almost unserved audience.
View product details
NutraHerbal Ashwagandha Capsule
500 mg veg capsule, KSM-66 grade root extract
KSM-66 grade ashwagandha root extract, 500 mg, nothing else, the single highest-demand ingredient capsule in the world.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Stress Care Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.