Giloy
Tinospora cordifolia
Classical herb associated with this complaint.
500 ml, giloy, punarnava & gokshura blend
A uric-acid and joint-comfort juice, a specific, well-defined complaint with high search intent and little competition.

Uric acid is unusual in Indian wellness: customers arrive with a number from a blood test, which makes them specific, informed and urgent. That precision is a gift for content marketing. The category is also small enough that the big brands have largely ignored it, which leaves high-intent search terms available.
Tinospora cordifolia
Classical herb associated with this complaint.
Boerhavia diffusa
Traditionally used for healthy fluid balance.
Tribulus terrestris
Classical urinary-tract herb.
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
Uric acid buyers have a specific lab value and a specific worry. That makes search intent exceptionally clear and content exceptionally easy to target, you know exactly what they typed.
Most large brands fold this into general joint care and lose the customer who searched specifically for uric acid. The dedicated terms are available.
What to eat and avoid is the first thing this customer researches. A genuinely useful diet guide in Hindi brings in traffic for years and routes it straight to this SKU.
Uric acid and joint discomfort travel together in how customers experience them, so this juice cross-sells naturally with Arthravo 360 and the joint oil.
| Ingredient | Quantity |
|---|---|
| Giloy decoction | 35% v/v |
| Punarnava decoction | 25% v/v |
| Gokshura decoction | 20% v/v |
| Nirgundi decoction | 12% v/v |
| Guduchi satva & amla juice | 8% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Moderate and growing as routine blood testing becomes more common. Demand is diagnosis-driven and unseasonal.
Strong and specific Hindi volume ("uric acid kam karne ke upay", "uric acid me kya nahi khana chahiye"). Diet queries outnumber product queries by a wide margin, which tells you what to publish.
Adults 35–60, skewing male, usually after a routine health check. Motivated by the number rather than by symptoms, and responsive to clear dietary guidance.
Indicative retail positioning sits in the ₹300–₹620 band for 500 ml. Treat as a planning range.
Light. A handful of Ayurvedic brands have dedicated products and the content landscape is thin, particularly in Hindi.
No. That is a measurable biochemical claim and it would need clinical substantiation we do not have. Joint comfort and traditional use are the available positions.
Yes, it is the single highest-return piece of content for this SKU. The customer searches for diet before they search for a product, so the guide is how you meet them first.
Yes, and it ships cheaper. The juice suits the older customer and the powder the cost-conscious one; several clients sell both.

1200 mg coated tablet
A joint-comfort tablet built on shallaki, ashwagandha and curcumin with glucosamine, our highest-strength tablet and a reliable volume seller.
View product details
500 ml, shallaki, nirgundi & ashwagandha blend
A joint-comfort juice for customers who find tablets hard to swallow, a real and often overlooked segment in older age groups.
View product details
200 g, giloy, punarnava & gokshura churna
A uric-acid support churna, the cheaper, better-shipping sibling of the juice, for a customer who arrived with a lab number.
View product detailsTell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.
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