Shallaki
Boswellia serrata
The most recognised joint herb in Ayurveda.
Arthravo 360
1200 mg coated tablet
A joint-comfort tablet built on shallaki, ashwagandha and curcumin with glucosamine, our highest-strength tablet and a reliable volume seller.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days, the higher tablet weight needs a longer compression run
- Shelf life
- 24 months from manufacture
Why this product
Where Arthravo 360 sits in the market
Joint care is where Ayurvedic supplements compete most directly with pharmacy painkillers, and the customer is usually someone who wants to stop reaching for a tablet that upsets their stomach. Arthravo 360 is deliberately a 1200 mg tablet: the extra weight lets us carry a meaningful glucosamine dose alongside the herbal base, which is what lets a brand justify a premium price point against thin 500 mg competitors.
Key ingredients
What it is built on
Haridra
Curcuma longa
Curcumin-standardised turmeric extract.
Ashwagandha
Withania somnifera
Supports comfort and recovery after activity.
Glucosamine
Glucosamine sulphate
The nutrient the category's global brands are built on.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A premium price point you can defend
Most joint tablets on the market are 500–750 mg and quietly thin on actives. At 1200 mg with a printed glucosamine and curcumin load, your sales team has a specific, checkable reason why your product costs more than the one next to it.
02
The customer is already looking for an alternative
Joint-care buyers typically arrive after months of over-the-counter painkillers and the stomach trouble that comes with them. They are actively seeking something they can take daily, which makes them unusually receptive and unusually loyal once something suits them.
03
Strong seasonal spike you can plan around
Joint enquiries rise sharply as temperatures drop in North India. Brands that have stock landed by late October capture that wave; brands that order in December miss it. We flag this lead-time window to every joint-care client.
04
Herbal plus nutrient, not either-or
Pairing shallaki and curcumin with glucosamine and MSM lets one label speak to both the customer who trusts Ayurveda and the customer who reads international supplement reviews. That widens the audience without splitting the SKU.
05
Pairs with a topical for the obvious upsell
A joint tablet and a pain-relief oil is the single most natural kit in this catalogue. The oil gives immediate sensory feedback while the tablet does the long game, and customers who buy both report far higher satisfaction than tablet-only buyers.
06
Curcumin sourced to a stated specification
We use a 95% curcuminoid extract rather than plain turmeric powder, and we state it that way on the composition sheet. Curcumin is the ingredient most often misrepresented in this category, so a stated specification is a genuine differentiator.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Shallaki extract | 250 mg |
| Glucosamine sulphate | 250 mg |
| Curcumin (95%) extract | 150 mg |
| Ashwagandha extract | 150 mg |
| Nirgundi extract | 100 mg |
| Rasna extract | 100 mg |
| Methylsulfonylmethane (MSM) | 100 mg |
| Excipients & coating | q.s. to 1200 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial pack
↗90 tablets, value pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
One of the two largest supplement categories in India by value, with a pronounced winter peak in the northern states and steadier year-round demand in the south and west.
Search & language
A genuinely trilingual category. English queries skew toward ingredient research ("boswellia vs glucosamine"), while Hindi and Hinglish dominate the symptom-led volume ("ghutno me dard ka ayurvedic ilaj"). Both deserve their own articles rather than one translated page.
Who buys it
Primarily 45+, with a secondary market of gym-going 25–40 year olds buying for recovery rather than for pain. These two groups respond to completely different creative, so plan separate campaigns on one SKU.
Indicative price band
Indicative retail positioning for 60 tablets of a 1200 mg product sits in the ₹700–₹1,400 band. Treat as a planning range; glucosamine and curcumin pricing both move with the commodity market.
Competitive picture
Global nutrient brands own the premium shelf and classical Ayurvedic names own the traditional shelf. The opening is a transparent hybrid at a mid-premium price, which is exactly what this formulation is designed to be.
Channels that work
↗Direct selling / MLM
↗Pharmacy counters
↗D2C
↗Marketplaces
↗Clinics & physiotherapists
↗Gyms
Questions we actually get
Before you place the order
Can we go higher on the glucosamine?
Yes, up to a point, glucosamine is bulky, so pushing it much past 500 mg usually means moving to a two-tablet daily dose or a larger tablet that becomes hard to swallow. We will model the options with you before you commit to artwork.
Is a vegetarian version possible?
Yes. Glucosamine is commonly shellfish-derived, so for a vegetarian or Jain-friendly label we substitute a fermented vegetarian-source glucosamine. It costs more and we will say so in the quotation.
What is the realistic difference against a 500 mg competitor?
Mostly actives per rupee. We will put our composition sheet next to the competitor's label on a call so you can see exactly where the gap is, that comparison is usually the strongest sales tool a new joint brand has.
Do you make the matching pain-relief oil?
Yes, under our personal-care range. Ordering both together lets you share artwork and shipping, and it is the kit we most often recommend to a new joint-care brand.
Also consider
All products Products that sell alongside this one
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A neck, shoulder and spine-comfort tablet on nirgundi, shallaki and ashwagandha with vitamin D3 and B12, desk work has made this a young person's complaint.
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Renewo 360
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A daily multivitamin-and-herb tablet, the SKU almost every brand needs, because it is the one that gets added to every other order.
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Stressovo 360
1000 mg coated tablet
A stress and sleep-support tablet on ashwagandha, brahmi, jatamansi and tagar, the fastest-growing young-adult category in Indian wellness.
View product detailsYour idea, made tangible
Get a costing for Arthravo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.