Nirgundi
Vitex negundo
Classical herb for muscular and joint comfort.
Cervico 360
1000 mg coated tablet
A neck, shoulder and spine-comfort tablet on nirgundi, shallaki and ashwagandha with vitamin D3 and B12, desk work has made this a young person's complaint.
- Minimum order
- 500 tablets per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Cervico 360 sits in the market
Cervical and upper-back pain used to arrive with age. Laptops, phones and long commutes have pushed it into the late twenties, and the people experiencing it do not identify with products marketed to arthritis patients. Cervico 360 is deliberately separate from our general joint SKU: same quality of formulation, completely different story, aimed at desk workers who would never buy something called a joint tablet.
Key ingredients
What it is built on
Shallaki
Boswellia serrata
The recognised joint-comfort herb.
Vitamin D3 & B12
Vitamins
Both widely deficient in India, and both relevant here.
Ashwagandha
Withania somnifera
Supports muscular recovery and the stress component.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Desk work created a young audience
Neck and shoulder pain is now common among people in their late twenties and thirties. They have the complaint and the money, but nothing on the shelf speaks to them, everything is marketed to their parents.
02
Deliberately not a joint product
A 28-year-old with neck pain will not buy something branded for arthritis. Giving this its own identity, name and content stream reaches a customer your main joint SKU cannot, without splitting your formulation work.
03
D3 and B12 are the right inclusions
Both deficiencies are widespread in India and both are genuinely relevant to musculoskeletal and nerve comfort. This is one of the clearest cases in the catalogue where the added nutrients are substance rather than decoration.
04
Corporate wellness channel
Companies buy ergonomic and musculoskeletal wellness products for desk-bound staff. It is a bulk channel with a short sales cycle that most supplement brands never think to approach.
05
Pairs with a topical
A pain-relief oil or roll-on alongside the tablet gives immediate sensory relief while the tablet does the slower work. Roll-ons in particular suit this audience because they can be used at a desk.
06
Less competition than general joint care
Joint care is saturated. Cervical and desk-posture pain, framed for a young professional audience, is a much emptier field with content that nobody is writing.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Nirgundi extract | 200 mg |
| Shallaki extract | 200 mg |
| Ashwagandha extract | 150 mg |
| Rasna extract | 125 mg |
| Guggul extract | 100 mg |
| Vitamin D3 | 1000 IU |
| Vitamin B12 & calcium | 2.4 mcg / 200 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗30 tablets, trial pack
↗Tablet + roll-on combo kit
↗Corporate wellness bulk cartons
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing steadily with desk-based employment and screen time. Less seasonal than general joint care, with a modest winter lift.
Search & language
Strong Hindi volume ("gardan me dard ka ilaj", "cervical pain kaise theek kare") and strong English volume around posture and ergonomics. The posture angle is nearly unclaimed by supplement brands.
Who buys it
Desk workers 26–45, urban, long screen hours, frequently with a physiotherapy history. They respond to practical content about posture and setup far better than to supplement marketing.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹500–₹1,000 band. Treat as a planning range.
Competitive picture
Almost nobody is addressing this audience specifically. Most brands fold cervical pain into general joint care and lose the young professional entirely.
Channels that work
↗D2C
↗Corporate & institutional
↗Marketplaces
↗Clinics & physiotherapists
Questions we actually get
Before you place the order
How is this different from Arthravo 360?
Arthravo is a higher-strength tablet with glucosamine, built for degenerative joint wear in older customers. Cervico adds D3, B12 and calcium and is positioned for posture-related discomfort in younger desk workers. Different formulation, different audience, no cannibalisation.
Can we claim it cures cervical spondylosis?
No. That is a diagnosed condition and the claim would be medicinal. Neck and shoulder comfort, and support for posture-related discomfort, are the available positions.
Is a roll-on available?
Yes, in our personal-care range. For this audience the roll-on is particularly good because it is discreet and usable at a desk, which drives genuinely high attach rates.
How do we sell into corporate wellness?
Lead with the posture and ergonomics content rather than with the product. HR teams buy solutions to a problem they already recognise, and the supplement follows the conversation rather than starting it.
Also consider
All products Products that sell alongside this one
Arthravo 360
1200 mg coated tablet
A joint-comfort tablet built on shallaki, ashwagandha and curcumin with glucosamine, our highest-strength tablet and a reliable volume seller.
View product details
Stressovo 360
1000 mg coated tablet
A stress and sleep-support tablet on ashwagandha, brahmi, jatamansi and tagar, the fastest-growing young-adult category in Indian wellness.
View product details
Renewo 360
1000 mg coated tablet
A daily multivitamin-and-herb tablet, the SKU almost every brand needs, because it is the one that gets added to every other order.
View product detailsYour idea, made tangible
Get a costing for Cervico 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.