Glycine & proline
Fermented amino acids
The amino acids collagen is built from.
NutraHerbal Veg Collagen Builder
200 g, amino acid, vitamin C & herb blend
A vegetarian collagen-builder powder, because most collagen is marine-derived and that rules it out for a large share of Indian customers.
- Minimum order
- 500 units per SKU
- Lead time
- 14–20 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Veg Collagen Builder sits in the market
Collagen is one of the fastest-growing beauty supplements in India and almost all of it is marine or bovine, which a very large number of Indian customers will not take. A vegetarian collagen builder, the amino acids and cofactors the body uses to make its own collagen, serves that audience honestly, provided you are clear that it is a builder and not collagen itself.
Key ingredients
What it is built on
Vitamin C
Ascorbic acid
Essential cofactor for collagen synthesis.
Bamboo silica
Bambusa bambos
Plant silica; traditionally used for hair and nails.
Gotu kola
Centella asiatica
Classical mandukaparni, traditionally used for skin.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Serves the customer marine collagen excludes
A very large share of Indian customers will not take a marine or bovine product. A vegetarian builder is the only honest way to sell into that audience, and almost nobody is doing it.
02
The mechanism is real and explainable
Glycine, proline and vitamin C are genuinely what the body uses to synthesise collagen. That is a mechanism you can explain to a sceptical customer without overstating anything.
03
Completes a beauty-from-within set
With Glowo 360 and the acai juice this makes a three-product beauty routine, the kind of bundle beauty customers buy readily.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| L-glycine | 2000 mg per 6 g serving |
| L-proline | 1000 mg |
| Vitamin C | 80 mg |
| Bamboo silica extract | 300 mg |
| Gotu kola extract | 200 mg |
| Biotin & zinc | 5000 mcg / 10 mg |
| Natural flavour & stevia | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗200 g jar with scoop
↗400 g value jar
↗6 g single-serve sachets
↗Beauty kit with Glowo 360
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing quickly with the beauty-from-within category, and lifting before wedding season.
Search & language
Strong and rising ("vegetarian collagen India", "collagen ke fayde", "plant based collagen"). The vegetarian angle is almost unclaimed.
Who buys it
Women 25–45, urban, vegetarian by conviction, label-reading and willing to pay for a product that fits their principles.
Indicative price band
Indicative retail positioning sits in the ₹800–₹1,800 band for 200 g. Treat as a planning range.
Competitive picture
Marine collagen brands dominate and cannot serve this customer at all. The vegetarian position is wide open and defensible.
Channels that work
↗D2C paid social
↗Marketplaces
↗Beauty retail
↗Quick commerce
Questions we actually get
Before you place the order
Can we call it vegetarian collagen?
Call it a collagen builder, not collagen. There is no vegetarian source of collagen itself, and claiming one would be false. The builder framing is honest and sells perfectly well.
Does it work as well as marine collagen?
The mechanisms are different and we will not claim equivalence. What we will say is that it supplies the substrates and cofactors collagen synthesis requires, which is accurate.
Why bamboo silica?
It is a plant silica source with a traditional association with hair and nails, and it keeps the whole formulation vegetarian, which is the entire point of this product.
Also consider
All products Products that sell alongside this one
Glowo 360
1000 mg coated tablet
A skin-glow tablet on manjistha, neem and haridra with marine-free vegan collagen builders, glutathione and vitamin C, beauty-from-within, which is where the growth is.
View product details
NutraHerbal Acai Berry Juice
500 ml, acai blend with pomegranate
An acai-led beauty-and-antioxidant juice, the liquid half of a beauty-from-within range, priced like a cosmetic.
View product details
NutraHerbal Biotin Capsule
500 mg veg capsule, 10,000 mcg biotin with zinc
10,000 mcg biotin with zinc and selenium, the hair-and-nail nutrient the market has standardised on.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Veg Collagen Builder
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.