Amla
Emblica officinalis
Shade-dried fruit, milled to a fine churna.
NutraHerbal Amla Churna
100 g / 250 g, shade-dried fruit powder
Shade-dried amla fruit powder, the cheapest product in this catalogue to make, and one of the easiest to sell.
- Minimum order
- 500 units per SKU
- Lead time
- 8–12 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Amla Churna sits in the market
Churna is where Indian herbal retail began and it still moves enormous volume, because the price point is low enough to be an impulse purchase. Amla churna is the classic entry SKU: everyone knows it, nobody needs persuading, and the landed cost lets you price it where a customer does not think twice.
Key ingredients
What it is built on
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Lowest cost per unit in the catalogue
Amla is abundant and seasonally cheap, and churna needs no extraction, encapsulation or bottling line. The landed cost per pack is lower than anything else here, which gives you room on price or on margin.
02
Impulse price point
At a sub-₹200 price a customer does not deliberate. That makes churna an excellent free-gift item, an easy cart addition and a low-risk first purchase from a brand nobody has heard of yet.
03
Shade-dried, and worth saying so
Most commodity amla powder is heat-dried, which is faster and cheaper. Shade-drying preserves more of the vitamin C and we state the method on the label, it is one of very few checkable differences in a commodity product.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Amla fruit powder | 100% |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗100 g HDPE jar
↗250 g HDPE jar
↗500 g pouch for bulk and refill
↗5 g single-serve sachet strips
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Very high volume, very low margin per unit. Demand is steady with a winter lift when amla is in season.
Search & language
Large Hindi volume ("amla churna ke fayde", "amla powder kaise khaye"). Commercial intent is high and content requirements are low.
Who buys it
Broad, 30–65, often the household's older members who grew up with churna. Also bought by younger customers for hair and skin reasons.
Indicative price band
Indicative retail positioning sits in the ₹90–₹220 band for 100 g. Treat as a planning range.
Competitive picture
A pure commodity, dominated on price. Do not try to build a business on churna alone, use it to acquire customers and sell them something with margin.
Channels that work
↗Quick commerce
↗Marketplaces
↗Pharmacy counters
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we compete on churna at all?
Not on price against the large legacy brands. Use it as an acquisition and attach product, not as a profit centre.
Shade-dried or heat-dried?
Shade-dried, if you want a quality story. It costs more and takes longer, and it is the only meaningful differentiator available in a single-ingredient powder.
Are sachets worth doing?
For sampling and for inclusion in kits, yes. As a standalone retail item the packaging cost eats the margin.
Also consider
All products Products that sell alongside this one
NutraHerbal Triphala Churna
100 g / 250 g, classical 1:1:1 blend
Classical triphala churna in the true equal-part ratio, the highest-volume churna in Indian retail.
View product details
NutraHerbal Amla Juice
500 ml / 1 L, cold-pressed, no added sugar
Cold-pressed Indian gooseberry juice, the single best-selling herbal juice in the country and the easiest first SKU for a new juice brand.
View product details
Cardio 360
1000 mg coated tablet
A heart-wellness tablet on arjuna, garlic and guggul with CoQ10, a category where claim discipline is not optional.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Amla Churna
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.