Arjuna
Terminalia arjuna
Bark decoction; the classical cardiac herb.
NutraHerbal Arjuna Heart Juice
500 ml, arjuna bark decoction blend
Arjuna bark juice with punarnava and garlic, classical cardiac herbs in a daily liquid, sold strictly as wellness support.
- Minimum order
- 500 bottles per SKU (500 ml)
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture, unopened
Why this product
Where NutraHerbal Arjuna Heart Juice sits in the market
Arjuna is the heart herb in Ayurveda and carries instant recognition with older Indian customers. As a juice it suits the morning-routine habit this age group already has. The category rewards discipline: the customer is often on cardiac medication, and a claim-heavy label will eventually reach their doctor.
Key ingredients
What it is built on
Punarnava
Boerhavia diffusa
Traditionally used for healthy fluid balance.
Garlic
Allium sativum
Aged extract; universally recognised.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
A highly motivated customer
Nobody browses casually in heart wellness. The buyer has had a scare or a bad lipid report, and conversion rates reflect that urgency.
02
Arjuna needs no introduction
Leading with arjuna means the label is understood at a glance by the older Indian customer who would need persuading about an unfamiliar ingredient.
03
Liquid fits the age group
Older customers often already take something in the morning and find a measured liquid easier than remembering a tablet. Adherence in this group is better with juice.
04
Anchors a senior range
Heart, joint and eye wellness together make a coherent offer for customers over fifty, and brands selling to that group do far better with a set than with one product.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Arjuna bark decoction | 60% v/v |
| Punarnava decoction | 20% v/v |
| Aged garlic extract | 8% v/v |
| Amla juice | 10% v/v |
| Permitted class II preservative | As per FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 ml PET bottle
↗1 L PET bottle
↗30 ml sachet strips for sampling
↗Kit pack with Cardio 360 tablets
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Steady and growing with the ageing population, with no meaningful seasonality.
Search & language
Hindi volume is larger and less contested ("dil ki kamzori ke lakshan", "arjun chhal ke fayde"); English queries centre on interactions and lipid questions.
Who buys it
Adults 45+, with a significant share of purchases made by adult children for parents. That second buyer researches more carefully.
Indicative price band
Indicative retail positioning sits in the ₹320–₹650 band for 500 ml. Treat as a planning range.
Competitive picture
Classical arjuna churna and kwath are cheap and widely available. A ready-to-drink blend competes on convenience and on a stated decoction percentage.
Channels that work
↗Pharmacy counters
↗Direct selling / MLM
↗D2C
↗Clinics & practitioners
Questions we actually get
Before you place the order
Can the label mention cholesterol or blood pressure?
Not as a claim that the product affects either. You may describe traditional use in general wellness terms. Cardiac and lipid claims are medicinal and we will not manufacture against them.
Is it safe with heart medication?
That is a decision for the customer's physician, and the label says so prominently. Garlic in particular can interact with anticoagulants, so the caution is printed rather than buried.
Should we sell this or the tablet first?
The tablet travels better and suits younger buyers; the juice suits the older daily-routine customer. If you are only launching one, the tablet is the safer first SKU.
Also consider
All products Products that sell alongside this one
Cardio 360
1000 mg coated tablet
A heart-wellness tablet on arjuna, garlic and guggul with CoQ10, a category where claim discipline is not optional.
View product details
NutraHerbal Amla Juice
500 ml / 1 L, cold-pressed, no added sugar
Cold-pressed Indian gooseberry juice, the single best-selling herbal juice in the country and the easiest first SKU for a new juice brand.
View product details
NutraHerbal Arjuna Capsule
500 mg veg capsule, bark extract
Arjuna bark extract capsules, the classical cardiac herb as a simple entry product below your full heart formulation.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Arjuna Heart Juice
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.