Calcium citrate
Calcium citrate malate
Better absorbed and better tolerated than carbonate.
NutraHerbal Calcium & D3 Capsule
500 mg veg capsule, calcium citrate with D3 and K2
Calcium citrate with vitamin D3 and K2, a bone-health staple built on the forms that actually absorb.
- Minimum order
- 500 capsules per SKU
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Calcium & D3 Capsule sits in the market
Calcium is a staple purchase for older customers and for women, and most of the market still uses calcium carbonate, which absorbs poorly and causes constipation. Citrate with D3 and K2 is the better formulation, it costs a little more, and the difference is explainable to a customer in one sentence.
Key ingredients
What it is built on
Vitamin D3
Cholecalciferol
Required for calcium absorption.
Vitamin K2
Menaquinone-7
Directs calcium toward bone.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Citrate rather than carbonate
Calcium carbonate is cheaper, absorbs less well and causes more constipation. Citrate costs more and is the right call, and the difference is easy to explain.
02
K2 is the differentiator
Vitamin K2 helps direct calcium toward bone rather than soft tissue. Very few Indian calcium products include it, which gives your label a genuine point of difference.
03
Staple purchase, long retention
Calcium is bought continuously by older customers and by women. It is a low-drama, long-retention SKU that steadies a range.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Calcium citrate malate | 250 mg elemental calcium |
| Vitamin D3 | 400 IU |
| Vitamin K2 (MK-7) | 45 mcg |
| Magnesium | 50 mg elemental |
| Veg capsule shell (HPMC) | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 capsules, HDPE jar
↗90 capsules, value pack
↗180 capsules, three-month pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Large and steady with no meaningful seasonality. Heavily female-skewed.
Search & language
Substantial in both languages ("calcium ki kami ke lakshan", "best calcium tablet"). Comparison content performs well.
Who buys it
Women 30+ and adults 50+ of both sexes. Frequently prompted by a doctor or a scan.
Indicative price band
Indicative retail positioning sits in the ₹300–₹700 band for 60 capsules. Treat as a planning range.
Competitive picture
Dominated by pharmaceutical brands using carbonate. Citrate plus K2 is a real and defensible upgrade.
Channels that work
↗Pharmacy counters
↗Marketplaces
↗D2C
↗Clinics & practitioners
Questions we actually get
Before you place the order
Why is citrate better?
It absorbs well without needing stomach acid, which matters for older customers and anyone on acid-reducing medication, and it causes less constipation.
Is K2 worth the cost?
It is a modest cost and a genuine point of difference almost no Indian competitor offers. We think yes.
What claims are available?
Calcium and vitamin D have recognised structure-function claims for bone health in most markets. This is one of the easier labels in the catalogue.
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View product detailsYour idea, made tangible
Get a costing for NutraHerbal Calcium & D3 Capsule
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.