Protein blend
Whey & pea protein
18 g per serving, daily nutrition framing.
NutraHerbal Men's Nutrition Powder
500 g, protein, ashwagandha & shilajit blend
A men's nutrition blend with protein, ashwagandha, shilajit and zinc, stamina and energy positioning rather than muscle-building.
- Minimum order
- 500 units per SKU per flavour
- Lead time
- 18–25 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture
Why this product
Where NutraHerbal Men's Nutrition Powder sits in the market
The gym protein market is saturated and ruthless. This product deliberately sits outside it: a daily men's nutrition blend positioned around energy and stamina for working men who are not athletes. That is a much larger audience than gym-goers and a much quieter competitive field.
Key ingredients
What it is built on
Ashwagandha
Withania somnifera
KSM-66 grade; energy and stress support.
Shilajit
Purified shilajit extract
The ingredient this customer recognises first.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Deliberately outside the gym market
Energy and stamina for a working man is a far larger audience than muscle gain for a gym-goer, and almost nobody is competing for it. The positioning decision is the product's main advantage.
02
Shilajit carries the recognition
Shilajit means something immediate to an Indian male customer in a way that a whey blend does not. It is the ingredient that makes this feel like a men's wellness product rather than sports nutrition.
03
Named ashwagandha grade
Specifying KSM-66 at 300 mg gives the label a checkable specification, which matters to the segment of this audience that reads supplement forums.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Protein blend (whey & pea) | 18 g per 33 g serving |
| Ashwagandha extract (KSM-66 grade) | 300 mg |
| Shilajit extract (purified) | 150 mg |
| Safed musli extract | 100 mg |
| Zinc & magnesium | 10 mg / 60 mg elemental |
| Vitamin B-complex | As per RDA table on label |
| Natural flavour & stevia | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗500 g tub with scoop
↗1 kg value tub
↗250 g trial pouch
↗33 g single-serve sachets
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Growing, and considerably less contested than gym protein because the positioning is different.
Search & language
Strong Hindi and Hinglish volume ("taqat ke liye powder", "stamina badhane ka powder"). The English share is small, which most competitors miss.
Who buys it
Men 28–50, working rather than training, concerned with daily energy and stamina. Price-aware but responsive to recognisable ingredients.
Indicative price band
Indicative retail positioning sits in the ₹900–₹2,000 band for 500 g. Treat as a planning range.
Competitive picture
Quiet, because most brands chase the gym market. The daily-energy positioning is open and the Hindi content is almost unclaimed.
Channels that work
↗D2C
↗Direct selling / MLM
↗Marketplaces
↗Quick commerce
Questions we actually get
Before you place the order
Why not just sell gym protein?
Because you would be competing with very large brands on price for a customer who reads labels obsessively. The daily-energy audience is bigger and nobody is fighting you for it.
Can we claim stamina or vitality benefits?
General energy and vitality positioning is available, supported by the B-vitamin and protein content. Claims about sexual performance are not, and we will not manufacture against them.
How do you verify the shilajit?
Purified extract with a supplier certificate of analysis, re-tested in-house for heavy metals. Shilajit is heavily adulterated, so this is substantive rather than procedural.
Also consider
All products Products that sell alongside this one
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View product details
NutraHerbal Ashwagandha Churna
100 g / 250 g, root powder
Pure ashwagandha root churna, the traditional format for the world's most searched adaptogen.
View product details
NutraHerbal Whey Protein
1 kg, whey concentrate blend, 24 g protein per serving
Whey protein concentrate with added digestive enzymes, the highest-ticket product in this catalogue and the most competitive.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Men's Nutrition Powder
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.