Whey concentrate
Whey protein concentrate 80%
The protein base.
NutraHerbal Whey Protein
1 kg, whey concentrate blend, 24 g protein per serving
Whey protein concentrate with added digestive enzymes, the highest-ticket product in this catalogue and the most competitive.
- Minimum order
- 500 units per SKU per flavour
- Lead time
- 18–25 working days after artwork and advance confirmation
- Shelf life
- 18 months from manufacture
Why this product
Where NutraHerbal Whey Protein sits in the market
Protein is the largest supplement category in India by value and the hardest to enter, because customers compare labels obsessively and the established brands have enormous trust. Our position is honest labelling: a stated protein-per-serve from an actual tested batch, no amino-acid spiking, and a concentrate we do not pretend is an isolate.
Key ingredients
What it is built on
Digestive enzyme blend
Protease & lactase
Addresses the bloating complaint that drives returns.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
The biggest ticket in the catalogue
A 1 kg tub sells at several times the price of any tablet here. Fewer units, far more revenue per order, and a customer who reorders monthly if the product suits them.
02
Honest labelling as the differentiator
Amino spiking and inflated protein claims are endemic in Indian protein. A tested, stated protein-per-serve that matches the label is genuinely unusual and worth leading with.
03
Enzymes solve the real complaint
Bloating is the main reason customers abandon a whey product. Adding protease and lactase addresses it directly, and it costs very little relative to the return it protects.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Whey protein concentrate (80%) | 30 g serving |
| Protein content | 24 g per serving |
| Added BCAA | 5.2 g naturally occurring |
| Digestive enzyme blend | 50 mg |
| Natural & nature-identical flavour | q.s. |
| Sucralose | Within FSSAI limits |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗1 kg tub with scoop
↗2 kg tub, value pack
↗500 g pouch, trial size
↗30 g single-serve sachets for sampling
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
The largest supplement category in India by value, concentrated in metros, with demand tied to gym membership cycles.
Search & language
Heavily commercial and comparison-driven ("best whey protein India", "whey concentrate vs isolate"). Informational Hindi volume is growing fast.
Who buys it
Men 20–38 predominantly, gym-going, extremely label-literate and brand-comparison driven. They read third-party test reports.
Indicative price band
Indicative retail positioning sits in the ₹1,800–₹3,500 band for 1 kg. Treat as a planning range; whey commodity pricing is volatile.
Competitive picture
Brutally competitive, with heavy discounting and widespread label fraud. Only enter with real testing and a willingness to publish it.
Channels that work
↗Gyms
↗D2C
↗Marketplaces
↗Quick commerce
Questions we actually get
Before you place the order
Concentrate or isolate?
Concentrate is the sensible entry point on cost. We will make isolate if you want the premium tier, but we will not label a concentrate as an isolate.
Will you spike the amino profile?
No. Adding free amino acids to inflate a nitrogen-based protein reading is fraud, it is widespread in this category, and we will not do it.
Should a new brand start with protein?
Usually not. The MOQ is high, the competition is savage and the customer is unforgiving. Build trust with simpler SKUs first.
Also consider
All products Products that sell alongside this one
NutraHerbal Plant Protein
1 kg, pea & rice blend, 22 g protein per serving
A pea and brown-rice protein blend with a complete amino profile, the right protein for the large Indian vegetarian market.
View product details
NutraHerbal Men's Nutrition Powder
500 g, protein, ashwagandha & shilajit blend
A men's nutrition blend with protein, ashwagandha, shilajit and zinc, stamina and energy positioning rather than muscle-building.
View product details
NutraHerbal Meal Replacement Powder
500 g, balanced macro meal shake
A balanced meal-replacement shake with fibre and 24 micronutrients, the weight-management SKU that customers stay on longest.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Whey Protein
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.