Vasaka
Adhatoda vasica
The principal classical respiratory herb.
Oxivo 360
1000 mg coated tablet
A respiratory and lung-wellness tablet on vasaka, tulsi, mulethi and pushkarmool, a category that air quality has made permanent.
- Minimum order
- 500 tablets per SKU
- Lead time
- 12–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where Oxivo 360 sits in the market
Air quality in North India has turned respiratory wellness from a winter concern into a year-round one, and the 2020 experience permanently raised how seriously people take their lungs. Oxivo 360 is a classical shwas-kasa stack positioned for that new normal: not a treatment for anything, but a daily respiratory-support product for people who can see the air they are breathing.
Key ingredients
What it is built on
Tulsi
Ocimum sanctum
Universally recognised; needs no explanation.
Mulethi
Glycyrrhiza glabra
Traditional herb for throat comfort.
Pushkarmool
Inula racemosa
Classical herb used in respiratory formulations.
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Air quality made this a permanent category
Respiratory wellness used to spike in winter and vanish. In Delhi NCR and much of North India it is now a year-round concern, and customers there buy preventively rather than reactively.
02
Lungs are taken seriously since 2020
The pandemic permanently changed how Indian consumers think about respiratory health. Giloy and tulsi still carry that association, which gives this SKU a level of baseline trust it would not have had a decade ago.
03
Sharp, plannable winter peak
Demand rises steeply from late October as air quality collapses and stays high through February. If stock is not landed by early October you have missed the season.
04
Vasaka is the classical signal
Vasaka is the respiratory herb in Ayurveda. An Indian customer or practitioner reading the label recognises the formulation's intent immediately, which saves a paragraph of explanation.
05
Geography concentrates your spend
Demand is heavily concentrated in specific northern cities. That is unusually efficient for paid media, you can put your whole budget where the problem is instead of spreading it nationally.
06
Families buy multiples
When air quality is bad, people buy for the whole household rather than for themselves. Average order values in this category are noticeably higher than in comparable immunity products.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Vasaka extract | 225 mg |
| Tulsi extract | 175 mg |
| Mulethi extract | 150 mg |
| Pushkarmool extract | 125 mg |
| Kantakari extract | 100 mg |
| Giloy extract | 100 mg |
| Vitamin C & zinc | 40 mg / 10 mg |
| Excipients & coating | q.s. to 1000 mg |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 tablets, HDPE jar
↗60 tablets, alu-alu blister in mono carton
↗120 tablets, family pack
↗30 tablets, trial pack
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
Strongly seasonal nationally but close to year-round in Delhi NCR and the northern plains. The winter peak is one of the sharpest in this catalogue.
Search & language
Hindi volume climbs dramatically each winter ("saans ki takleef ka ilaj", "fefdo ko saaf karne ke upay"), and English volume follows air-quality news cycles. Publish this content in September, not November.
Who buys it
Families in high-pollution cities, plus adults with existing respiratory sensitivity and parents of young children. Urgency is high during peak pollution weeks, which makes quick commerce relevant.
Indicative price band
Indicative retail positioning for 60 tablets sits in the ₹400–₹850 band. Treat as a planning range.
Competitive picture
Classical cough syrups and chyawanprash dominate the traditional shelf. A daily preventive tablet positioned around air quality rather than around coughs is a distinct and far less crowded proposition.
Channels that work
↗D2C
↗Quick commerce
↗Marketplaces
↗Pharmacy counters
↗Direct selling / MLM
Questions we actually get
Before you place the order
Can we claim it protects against air pollution?
Be careful. You can describe respiratory wellness support and the traditional use of these herbs. A claim that the product protects against or counteracts pollution damage is not substantiable and would not survive scrutiny.
Is it suitable for asthma patients?
Anyone with diagnosed asthma must continue their prescribed treatment and consult their doctor, and our label says so. This is a wellness product and must never be positioned as a substitute for an inhaler.
When should we place the order?
By early September for the winter season. Brands that order in November are selling into January and missing most of the peak.
Do you make a matching syrup or kadha?
Yes, a respiratory kadha concentrate and a herbal syrup are both available. The kadha in particular sells extremely well during peak pollution weeks.
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Get a costing for Oxivo 360
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.