Menthol
Mentha arvensis
Immediate cooling and distraction from discomfort.
50 ml roll-on, menthol, camphor and herbal actives
A mess-free pain-relief roll-on for neck, shoulder and desk-related discomfort, the format the younger customer actually wants.

A 28-year-old with neck pain is not going to massage oil into their shoulders at their desk. A roll-on is discreet, dry to the touch and usable in an office, which makes it the right format for the posture-pain audience that Cervico 360 targets. The format is the product here.
Mentha arvensis
Immediate cooling and distraction from discomfort.
Cinnamomum camphora
Classical topical analgesic.
Vitex negundo
Classical herb for muscular comfort.
Gaultheria procumbens
Warming counter-irritant.
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
Discreet, dry to the touch and no hand washing afterwards. For the office-based pain customer that practicality is the entire reason they buy a roll-on over an oil.
Desk-related neck and shoulder pain is now common in the late twenties. That customer will not buy a traditional pain oil but will buy this.
Tablet plus roll-on is the natural pairing for the posture-pain audience, and the roll-on is what makes the kit feel immediately useful.
Companies buying musculoskeletal wellness products for desk staff take roll-ons readily. It is a bulk channel with a short sales cycle.
| Ingredient | Quantity |
|---|---|
| Menthol | 6% w/w |
| Camphor | 4% w/w |
| Wintergreen oil | 3% w/w |
| Nirgundi & eucalyptus extract | 5% w/w |
| Quick-dry roll-on base | q.s. to 100% |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Growing with desk-based employment and screen time. Less seasonal than traditional pain oils.
Growing in both languages ("pain relief roll on", "gardan me dard ka ilaj"). The posture angle is almost unclaimed by brands.
Desk workers 26–45, urban, long screen hours, frequently with a physiotherapy history.
Indicative retail positioning sits in the ₹200–₹500 band for 50 ml. Treat as a planning range.
A few pharmaceutical roll-ons dominate. The Ayurvedic-plus-posture positioning is open and nobody is writing the content.
Roll-on is more controlled and travels better; sprays cover larger areas and are preferred for back pain. We make both, roll-on is the better first SKU.
Topical analgesic positioning is available. Cervical spondylosis is a diagnosed condition and treatment claims are medicinal.
Lead with posture and ergonomics content rather than with the product. HR teams buy solutions to a problem they already recognise.

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View product detailsTell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.
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