Shilajit
Purified shilajit extract
Himalayan mineral pitch, fulvic acid standardised.
NutraHerbal Shilajit Capsule
500 mg veg capsule, purified, fulvic acid standardised
Purified shilajit extract in capsule form, the convenient format for the ingredient Indian men recognise first.
- Minimum order
- 500 capsules per SKU
- Lead time
- 14–18 working days after artwork and advance confirmation
- Shelf life
- 24 months from manufacture
Why this product
Where NutraHerbal Shilajit Capsule sits in the market
Shilajit sells on recognition alone with Indian male customers. The capsule removes the two objections resin carries, the taste and the mess of measuring, at the cost of some premium perception. It is the volume format; resin is the margin format.
Key ingredients
What it is built on
Benefits for your brand
What this SKU does for the business
Written for a brand owner deciding what to manufacture, not as consumer marketing copy, and without health claims we cannot stand behind.
01
Recognition does the selling
Shilajit needs no explanation to an Indian man. That instant recall is worth more than any amount of product copy, and it is rare in this catalogue.
02
Capsules remove the resin objections
Resin tastes strong and is awkward to measure. A capsule solves both, which is why it outsells resin by volume even though resin reads as more premium.
03
Testing is the whole quality story
Shilajit is among the most adulterated ingredients in Indian herbal supply. Heavy-metal testing with reports you will actually show a customer is the real differentiator.
Composition
Per unit
| Ingredient | Quantity |
|---|---|
| Purified shilajit extract (fulvic acid standardised) | 500 mg |
| Veg capsule shell (HPMC) | q.s. |
Composition is adjustable under our custom formulation route. Changes restart the stability and documentation clock, allow an extra three to four weeks.
Packaging
Available formats
↗60 capsules, HDPE jar
↗60 capsules, blister in carton
↗20 g resin jar (separate SKU)
↗Plain carton option
Label design, carton artwork and shipper cartons are available as a service. See packaging development.
Market research
What the demand actually looks like
Our read of this category from manufacturing for it. Price bands and volumes are indicative planning ranges for your own costing, not audited market data, and not a quotation.
Demand & seasonality
High and growing, unseasonal, heavily mobile and privacy-driven.
Search & language
Very large Hindi and Hinglish volume ("shilajit ke fayde", "asli shilajit kaise pehchane"). Authenticity queries are a large and under-served content opportunity.
Who buys it
Men 25–50 across metros and smaller towns. Privacy-sensitive and influenced by video more than by search ads.
Indicative price band
Indicative retail positioning sits in the ₹500–₹1,200 band for 60 capsules. Treat as a planning range.
Competitive picture
Crowded with adulterated product. Publishing your test reports is both a differentiator and the right thing to do.
Channels that work
↗D2C
↗Marketplaces
↗Direct selling / MLM
↗Quick commerce
Questions we actually get
Before you place the order
How can a customer tell real shilajit?
Honestly, they mostly cannot by eye, which is why an article explaining that, and publishing your own test reports, is such effective content in this category.
Capsule or resin?
Capsule for volume and convenience, resin for premium positioning and margin. Many brands sell both at different price points.
Can we claim performance benefits?
No. Vitality, stamina and energy positioning is available; sexual-performance claims breach Indian advertising rules and we will not manufacture against them.
Also consider
All products Products that sell alongside this one
NutraHerbal Shilajit Drops
30 ml purified shilajit extract
Purified shilajit as drops, the easiest entry point into the men's wellness category and the most adulterated ingredient in the industry.
View product details
Menzovo 360
1000 mg coated tablet
A men's vitality and stamina tablet on ashwagandha, safed musli, shilajit and kaunch beej, high demand, and the category that needs the most careful copy.
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NutraHerbal Men's Nutrition Powder
500 g, protein, ashwagandha & shilajit blend
A men's nutrition blend with protein, ashwagandha, shilajit and zinc, stamina and energy positioning rather than muscle-building.
View product detailsYour idea, made tangible
Get a costing for NutraHerbal Shilajit Capsule
Tell us your pack format, target price point and first-order volume. We will send a specification sheet, a per-unit cost and a realistic first-batch date.
NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.