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Ingredient reference

Ashwagandha

Withania somnifera

The most searched adaptogenic herb in the world, and the one Indian manufacturers are asked for more than any other.

Also known as: Asgandh, Indian winter cherry, अश्वगंधा

Traditional use

Classified as a rasayana in Ayurveda, a rejuvenative taken over time rather than for an acute complaint. The root is the part used in classical preparations, traditionally given with warm milk at night. It appears in vajikarana formulations for vitality and in balya formulations for strength.

Why brands use it

Ashwagandha carries search volume comparable to major vitamins, in English and in Hindi. That demand is large enough that a single-herb capsule is usually a better traffic product than a blend containing it. Named grades such as KSM-66 matter commercially because the better-informed segment of the audience looks for them by name and checks the label.

Quality and specification

Root-only material is what the classical texts specify and what the research generally uses. Cheaper supply often includes leaf material, which has a different constituent profile. Standardisation is usually expressed as withanolide percentage, 5% is a common commercial grade.

Safety and cautions

Generally well tolerated. Traditionally avoided in pregnancy. May interact with thyroid medication and sedatives, and anyone with a thyroid condition or on sedatives should consult a practitioner. Not a substitute for prescribed treatment.

Questions we actually get

Before you ask us

Is KSM-66 genuinely different from ordinary root extract?

It is a specific branded extract produced to a defined process and withanolide profile. Whether the premium is worth paying depends on your audience, forum-reading customers look for it specifically, while a price-led buyer will not notice.

Churna or capsule?

Churna is cheaper and suits the traditional night-time milk preparation; capsules suit the younger audience and carry better margin. Many brands sell both.

Your idea, made tangible

Formulating with Ashwagandha?

Tell us the format and the volume. We will come back with a specification, a per-unit cost and a realistic first-batch date.

NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.

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