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Ingredient reference

Giloy

Tinospora cordifolia

A specialist Ayurvedic herb until 2020, when it became one of the most searched health terms in India, and the recognition stuck.

Also known as: Guduchi, Amrita, गिलोय

Traditional use

Called amrita, the nectar of immortality, and one of the most highly regarded rasayana herbs in the classical texts. The stem is the part used. Traditionally given for seasonal illness, convalescence and as a general immune tonic.

Why brands use it

Search interest rose dramatically in 2020 and has settled well above its old baseline. Every major brand launched a giloy product in that period and many are now thin or abandoned, which leaves room for a well-made one. Demand peaks through the monsoon and again in winter.

Quality and specification

Stem material, not leaf, the classical preparations use the stem and that is where the recognised constituents concentrate. Leaf is cheaper and should be treated as a substitution rather than an equivalent.

Safety and cautions

Long traditional record of use. Case reports have raised liver-safety questions in specific circumstances, so a defined course rather than indefinite daily use is the prudent label instruction, and anyone with a liver condition should consult a doctor.

Questions we actually get

Before you ask us

Should we be concerned about the liver reports?

They warrant a cautious label rather than avoidance, a defined course, and a note for anyone with liver conditions. We think that is the responsible position rather than ignoring the literature.

Is giloy still worth launching?

Yes. Demand is well above pre-2020 levels and much of the competing product is poor. The recognition is free and still there.

Your idea, made tangible

Formulating with Giloy?

Tell us the format and the volume. We will come back with a specification, a per-unit cost and a realistic first-batch date.

NutraHerbal manufactures food supplements, Ayurvedic proprietary medicines and cosmetics for business customers. Product information on this site describes composition, format and commercial positioning for brand owners. It is not medical advice, does not claim to diagnose, treat, cure or prevent any disease, and is not a substitute for consulting a qualified practitioner. Final label claims are the brand owner's responsibility and must be approved for the destination market.

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